Are you struggling for visibility on Amazon?
Of course you are — everyone is. Amazon is the largest retailer in the world, and it’s now the third-largest online advertising platform in the US, according to eMarketer. And as more consumers and sellers flock to the retail giant, visibility is a growing concern — even for the biggest brands and retailers.
Prefer the PDF version? Download the Amazon Advertising Overview here.
Space on Amazon is now at a premium.
With more product listings competing for limited space, the battle for Amazon visibility goes far beyond traditional best practices — such as proper product categorization, SEO-friendly titles, testing search terms, optimizing descriptions and more.
Your product could still end up getting pushed deep into the search results (especially for broad search queries).
Find new customers. Protect your brand.
A well-managed Amazon Advertising strategy is essential for long-term Amazon success. It’s important for reaching new customers, certainly, but it’s equally vital for protecting your brand equity from competitors bidding on your brand terms and cannibalizing your space.
Why partner with ChannelAdvisor for Amazon Advertising?
Our advertising experts have spent 16 years in the e-commerce space, helping sellers navigate the evolving online landscape.
We offer best-in-class technology, including platform features such as customizable reporting and automated bid management.
We work exclusively in e-commerce, understand the nuances of advertising within marketplaces and provide proven strategies to optimize ROAS and ACoS.