Connect Your Brand to More Consumers

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Marketplaces are now the leading channel for consumers to browse, shop and buy products. But setting up, scaling and maintaining a presence on Amazon, Walmart, eBay or dozens of other popular marketplaces can be extremely taxing if you have to contend with manual content updates, constant repricing, inventory management and other operational inefficiencies. The key to winning on marketplaces is streamlining as much of your strategy as possible with accurate product feeds, effective advertising, automated drop-ship management and a unified customer experience.

The increased popularity of marketplaces, coupled with competition from new brands and retailers, make it harder than ever to attract and drive consumers back to your webstore. And from Google to TikTok, selecting the best channels to showcase your products and then formatting your product data to meet each of their requirements can be challenging. Brands need customizable product data feeds that connect products with multiple advertising destinations and technology to segment your campaigns strategically to capture the right audiences and grow your D2C sales — all while maximizing ad spend.

Retail media advertising is now one of the fastest growing digital ad segments. Surfacing products to consumers closer to their point of purchase has become an effective — and essential — tool to increase product awareness and drive new sales. But with increased ad spend by competitors, and the proliferation of new ad networks across marketplaces and retail sites, planning and executing efficient retail media campaigns is increasingly difficult. Brands need a winning combination of optimized product content, proper campaign segmentation and advanced automation to see the best return on each ad dollar spent.

The e-commerce landscape is more fragmented than ever. Your approach to online selling shouldn’t be. Managing all the intricacies of multiple e-commerce channels in silos drains time, money and employee resources. Using a centralized location can improve productivity across your multichannel marketing, selling and fulfilling efforts. You’ll be able to automate inventory and order management, streamline your drop-ship, webstore and marketplaces efforts, and make better decisions for your business by leveraging analytics to understand how your products are performing across your entire retail network.