Are you a brand currently in a drop ship selling relationship with at least one retailer and looking to expand to others? Have you been approached by one or more retailers or marketplaces to participate in first party (1P) selling?
Selling 1P certainly isn’t new to brands, however, this practice is increasing at the same time many brands are:
- Wholesaling to multiple retailers
- Experimenting with direct-to-consumer, third party (3P) strategies
- Developing a hybrid sales model of both
As many brands advance their 1P retail efforts, there are plenty of scaling difficulties along the way. It becomes time-consuming to manage inventory quantities, invoices and orders — including various ship-by dates — across multiple channels.
Each new retailer expansion means:
- An additional stock feed to update
- More orders to process
- More invoicing to manage
Many brands and manufacturers need guidance, tools and a strategy to manage their retailer and marketplace relationships as their business evolves.
With ChannelAdvisor’s Retailer Network, you can leverage the ChannelAdvisor platform as your centralized hub when connecting to new retailers.
ChannelAdvisor First Party Order Support
ChannelAdvisor’s scalable, automated platform allows brands to manage their retail network across the U.S. and Europe for both inventory (stock) levels and orders, shipments, and invoices — reducing manual processes. By using one portal as the single repository for your inventory, brands can:
- View and edit all purchase orders
- Manage all shipments and invoices
- Reduce the need to interact with each retailer’s portal
- Ensure quantity and updates are synced to all channels each and every time a change happens
The ChannelAdvisor platform automates and scales to support multiple first party and third party channels, helping brands with product creation and listings, purchase order maintenance, shipment notifications and invoice management on drop ship retail fulfillment.
ChannelAdvisor’s Complete Support for First Party Sellers
For growing brand manufacturers or branded retailers who want to expand their presence beyond a direct e-commerce webstore or third-party sales strategy, ChannelAdvisor is the leading multichannel e-commerce platform that helps manage first party (1P) product orders and inventory, fulfillment to end customers via drop ship, and helps manage growth of online sales across their most valuable channels.
With ChannelAdvisor in your corner, managing relationships with retailers becomes exponentially easier. We’ll provide you with a proven platform and strategic expertise to set you up for success. Here are some additional features we offer to help brands optimize their retailer network.
Product Feed Management
ChannelAdvisor’s Product Feed Management technology allows you to stay ahead of rapidly changing content requirements across a wide array of e-commerce channels. We’ll help you reach more destinations, faster — while ensuring your product feed fields are always destination-compliant.
If you want your products to stand out on Amazon, promotions are critical. Our specialists know exactly what it takes to drive more sales through better Amazon Sponsored Products, Sponsored Brands and Coupons. And because our integration digs deep into the inner workings of Amazon’s API, you’ll benefit from functions and features that extend far beyond what you’d get with Amazon alone.
Let our e-commerce experts develop a strategy and manage your account. Each year, hundreds of successful e-commerce companies rely on our Managed Services teams to provide strategic guidance, offer technical support, identify growth opportunities, fine-tune advertising campaigns and much more.
With nearly two decades of experience connecting thousands of sellers with millions of consumers, ChannelAdvisor can keep you ahead of the latest marketplace and retailer trends and ensure you’re maximizing every opportunity.