COVID-19 Resources for Brands and Retailers
Insights. Opinions. Trends. Lots of them.
"Set it and forget it" may work for rotisserie chicken, but when it comes to your digital marketing...
Read time: 5 minutes
It’s official: Google Shopping is increasing its online footprint by extending to the Display Network....
Read time: 2 minutes
Google Shopping is continuously growing in importance for online retailers and branded manufacturers. In...
Read time: 8 minutes
You have a sophisticated campaign structure in place, and you’ve written compelling ad copy. You’re...
Read time: 9 minutes
Google AdWords Policy upgrades you need to be aware of as a search...
Read time: 3 minutes
During a livestream event on Tuesday, April 22, Google unveiled updates and enhancements to AdWords that are...
As of July 22nd, 2013, AdWords will migrate all campaigns to begin targeting mobile devices. Find out the...
As the holiday season picks up, you've no doubt seen an increase in traffic on your Product Listing Ad...
Read time: 1 minute
Google's Dynamic Search Ads are currently in beta. The headline is pulling the product title from the...
By now you’ve probably heard about enhanced CPC, or eCPC bidding from AdWords. You’re probably also...
This week, Google announced the addition of a new metric in AdWords called top of page bid estimates ....
I posted last year that Google Voice would eventually lead to Call Tracking in AdWords, and even though it...
Read time: 4 minutes
Yesterday, Google announced a new feature they are calling ‘Seller Rating Extensions.’ The Seller...
I can see how CSE's would be pleased when they first saw Google aggregating their merchant reviews and...
There's lots of buzz in the media about the "Marketplace War" between eBay and Amazon, the "Search War"...
