Year in Review: The Most-Watched Webinars of 2020

December 21, 2020

ChannelAdvisor ChannelAdvisor By ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2020 and shared the year’s most-clicked resources.

But those aren’t the only resources sellers relied on. Over the past twelve months, thousands of brands and retailers have turned to ChannelAdvisor webinars for industry analysis and selling strategies that can be used to get ahead of the competition and grow your business. 

We’ve made each webinar from this year available for on-demand viewing. If you missed any of the webinars this year or want to take a second look to get prepared for the year ahead, here are the top five webinars of 2020:

#5: [Adweek] Your Customers are Everywhere: Will Your Brand Be There to Meet Them?

How do today’s brands find and capture consumers across an evolving retail landscape? By developing multichannel strategies to meet potential customers where they shop — and how they shop. In this webinar, our experts outline the latest in multichannel e-commerce trends and how brands can adapt their strategies to reach more consumers and build a healthier brand. 

#4: [SMX Next Expo] Mastering Google Shopping Automation

For online brands and retailers, Google Shopping is still the digital marketing king. But like everything in e-commerce, it’s constantly evolving. Techniques like Smart Shopping and Target ROAS give you more ways to leverage consumer signals than ever before. In this session, we help you understand the various bidding mechanisms of Google Shopping, the latest automation features and which strategies can help you maximize your ad budget. 

#3: [AdAge] E-Commerce First: How Brands Need to Approach Advertising Online

There’s more competition for consumer attention than ever before. In this webinar, our VP of digital marketing strategy talked about why brands are accelerating their digital transformation and how online brands can stand out on Amazon with Sponsored Ads, convert searchers to buyers on Google Shopping, and make your digital media campaigns more shoppable.

#2: How Brands Can Improve Their Presence on Marketplaces

It’s no secret that third-party marketplaces like Amazon, Walmart and eBay are essential for online success. They offer connections to millions of online shoppers. But it isn’t as simple as connecting with new marketplaces and letting the sales roll in. One of our client services managers breaks down important strategies for brands to consider as they join and grow on marketplaces, such as selecting the right marketplace for your products, automating operations, navigating wholesale networks, scaling inventory and more. 

#1: E-Commerce Everywhere: Using Shoppable Media to Expand Your Presence

Are you serious about finding buyers — wherever they are? While they’re browsing social media feeds? Checking email? Or catching up on the latest sports scores? ChannelAdvisor’s latest solution, Shoppable Media, gives brands the ability to connect their potential customers with a seamless shopping experience — wherever they start their journey. In this webinar, our experts walk you through how Shoppable Media works, what it looks like and how you can use it to boost your brand today. 

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