Year in Review: The Most-Read E-Commerce Resources of 2019

December 19, 2019

ChannelAdvisor ChannelAdvisor By ChannelAdvisor

Looking for a quick and easy way to prepare for the year ahead? 

While there’s no doubt the e-commerce industry will continue to evolve in 2020, there are some influences that will continue to prevail. Like the prominence of Amazon Advertising. And the importance of international expansion.

So before you begin to seek out entirely new ways to market, sell and fulfill, it pays to take a look back at time-tested strategies.

To help, we’ve pulled together some of ChannelAdvisor’s most clicked, viewed and shared e-commerce resources. Our experts regularly share new insights based on work with more than 2,700 brands and retailers, and we want to be sure you’re not missing out on the latest.

Here are the five most popular ChannelAdvisor resources in 2019.

#5: Your Crash Course on Amazon Sponsored Products

In this wildly popular eBook, the Amazon specialists take a deep-dive look at Sponsored Products. You’ll get answers to many of the questions you’ve been wondering about — plus others you haven’t thought to ask. Discover what makes Amazon Sponsored Products such a powerful tool for increasing visibility and driving sales, and get a proven framework for taking advantage of everything the program has to offer. 

#4: Create Your Global E-Commerce Road Map

Are you having a hard time deciding how to make your products available to international consumers? You’re far from alone. According to Forrester, countless e-commerce companies are still trying to figure out how best to capitalize on cross-border trade. In this special report, researchers provide a step-by-step plan for creating your global e-commerce roadmap.

#3: Your Ultimate Guide to Advanced Amazon Advertising

Amazon Advertising has quickly become one of the most important aspects of every seller’s strategy. If you’re not already working toward taking advantage of this program in its entirety, now’s the time to start. ChannelAdvisor’s ultimate guide provides a detailed look at ad types, campaign setups, successful accounts and more.

#2: 7 Best Practices for Selling on Marketplaces

In this eBook, you’ll get a thorough refresher on the best practices used by successful marketplace sellers. From optimizing your digital marketing to automating fulfillment — plus many other methods in between — this playbook is a great resource when you want to be sure you’re covering all bases.

#1: 20/20 E-Commerce Vision for the Year 2020

What’ll happen next within e-commerce is anyone’s guess, but one forecast is foolproof: The industry will continue to evolve at a rapid pace. This white paper provides an overview of the biggest forces of change to be aware of, and looks at the tools and technologies you’ll need to stay ahead.

Looking for more resources you can use to get ready for 2020? 

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