ChannelAdvisor Anna Torres By Anna Torres

Year in Review: Our Top 10 Blog Posts from 2017

2017 was quite the year. The e-commerce industry, true to its nature, underwent quite a few transformative changes that had us on our toes to keep up and keep you, our readers, in the loop of everything that was going on.

We watched Amazon make a major move into the grocery space, the exponential rise of the voice assistant, and saw many new AI-powered tools pop up across channels that are enhancing (and ultimately, changing) the entire consumer journey — to name a few. It’s been a wild ride, and we have no doubt that 2018 will be even wilder.

As we start a new year and gear up for the industry changes to come, check out the blog posts from 2017 that you and your peers loved the most.

1. 5 Differences Between Fulfillment by Amazon and Seller Fulfilled Prime

60 million Prime members worldwide spend an average of $1,200 per year, making Amazon Prime a market you’d be crazy not to tap into. RetailOps CEO Sam Morgan gives a breakdown of the two programs helping retailers reach the golden Prime shelves.

2. What to Do When You’re Suspended from Amazon

When we see suspensions on Amazon happen, it strikes us with a cold, sinking feeling in the pit of our stomachs. We understand the implications for you as a retailer — your reputation, your livelihood and your job security are all at risk when your Amazon account is suspended. Here’s what to do if it happens to you.

3. Boosting Your Visibility on eBay: Can You Do SEO on eBay?

Search engine optimization (also known as SEO) has always been a key element in any digital marketing strategy. But because of the competitive nature of the industry and the complexity of inventory management, online retailers often struggle to find new ways to increase visibility and optimize product listings.

4. A Guide to Amazon A+ Content

With more than half of all online shoppers starting their product searches on Amazon, optimizing your product detail pages should be a key focus. Adding A+ Content to your listings provides a better buyer experience, increases customer engagement and has been shown to boost sales anywhere from 3 to 10%, according to Amazon.

5. How to Improve your Amazon Order Defect Rate

Winning the Buy Box on Amazon is one of the most sought after achievements for retailers. The Buy Box accounts for almost 70% of Amazon’s sales and can be a real revenue driver for online sellers. However, Amazon has strict eligibility for the winning the Buy Box and retailers who do not meet these requirements can miss out of valuable sales.

6. How to Increase Your Traffic on Amazon

Retailers across the globe recognize the potential of selling on Amazon, but there’s a difference between merely listing your products on Amazon and being successful there.

7. From Browse to Buy: How Successful Sellers Leverage the (New) Path to Purchase

From compelling reasons to purchase products to detailed information on where to find them, today’s consumers expect a lot from e-commerce sellers.

8. Are You Making the Most of Amazon Sponsored Products?

Leveraging Amazon Sponsored Products, the pay-per-click (PPC), keyword-based ad program, has become an essential strategy for many retailers and brands to give their products a boost in visibility and more time in front of overstimulated shoppers. Don’t believe us? Just go take a look at any Amazon results page after a broad product search.

9. The Four Biggest Chinese Holidays That Impact E-Commerce

China is hands down the world’s largest e-commerce market and US retailers can no longer deny the abundance of retail opportunities found there. These four notable Chinese holidays are ones that US e-commerce retailers selling, or considering selling, globally should keep an eye on.

10. [Infographic] The Ever-Evolving E-Commerce Consumer Journey

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. That was then. Check out this infographic for a look into how the path to purchase has evolved — and what brands and retailers can do to keep up.

And to think these ten blogs barely scratch the surface of everything we talked about in 365 days. Did your favorite blog post from the year make the list? Was there something you would have liked to see more of in the blog? Let us know in the comments!

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