Three quick items – Catalyst, Facebook Commerce Index and DLP comes to auctions

March 4, 2011

ChannelAdvisor ChannelAdvisor By ChannelAdvisor

Greetings eBay Strategies readers.  I had a couple of quick updates that I wanted to share:

Catalyst is filling fast

Every year we host a show that is focused on what we call e-commerce channels called Catalyst.  This year we are hosting the show April 4-6 in NC in the US and May 17-18 in the UK.  Each year we have to turn away a good number of attendees due to capacity constraints.  We’re nearing capacity for the US event and the UK event is filling fast as well, so I urge you to not get left out and go ahead and register at https://www.channeladvisor.com/catalyst/

This year we have a great line up of speakers (you can see them all above) and some surprises that aren’t there yet as well as a pre-conference for customers that are interesed in a deep dive into our products and roadmaps for 2011.

I look forward to seeing everyone there. Note that while we have a lot of customers at the event, it’s designed to be  open for customers and non-customers so come on down to NC if you want to learn more about the hottest topics in e-commerce.

ChannelAdvisor Facebook Commerce  Index

Yesterday over at sister blog Facebook Commerce Strategies, we launched a cool new feature called the ChannelAdvisor Facebook Commece Index (CAFBCI) – we’ll be tracking the top online retailers on Facebook and detialing some of their best practices. If you are subscribed to eBay Strategies, you are not automatically subscribed to that blog, so I encourage you to do so if you have any interest in leveraging Facebook in your business.

Duplicate Listing Policy (DLP) coming to Auctions?!

Finally, speaking of our friends at eBay, we’re receiving a lot of questions from eBay sellers regarding rumors swirling around about the infamous DLP coming to the Auction format. While we can’t discuss anything under NDA, information on this change is out in the wild.  Reportedly TSAMs are calling top-sellers and alerting them that:

  • Starting March 28th, DLP will apply to Auctions as well as FP
  • You can have duplicates, but they have to have a > 30% sell-through rate over a 7 day period
  • If you don’t achieve that, your listings will be canceled

eBay has sent out a link that is hidden behind a login with details (you can try it to see if you see the info here – I believe you have to be a top-seller).  I was able to see it but had to login once, go to an error page and then hit the link again and it worked.

Also, details have leaked into the help docs. In the search manipulation policy docs they have inserted this little tid-bit->

Ebay_dlp

This raises a bunch of questions:

  • How exactly is the 30% calculated (all auction listings, only those that eBay deems dupes, something else?)
  • Will a seller be able to see their “successful listing rate”?
  • Will you get credits for all these canceled listings?
  • Will cancelations otherwise impact a sellers standings (eTRS?)

We’re getting a ton of questions from customers on this topic in the last 24hrs so will try and get some clarification on these points and do a follow-up blog post soon on the topic of auction DSPs.  Yell if you have any questions or clarifications in comments.

SeekingAlpha Disclosure – I am long Amazon and Google, eBay is an investor in ChannelAdvisor.