Survey says…Amazon continues to pull away from competition

January 14, 2010

ChannelAdvisor ChannelAdvisor By ChannelAdvisor

Piper Jaffray’s Internet analyst, Gene Munster, is out today with their quarterly survey of 300 online buyers.  The trends for Amazon are very impressive and over on eBay Strategies you’ll see that eBay is going the opposite direction.

When asked about the site with the best shopping experience online, Amazon scored an amazing 65% with ‘other site’ at an all time low of 35%.  You can see the details in the table below and also the graph at the bottom.

In 2010, I’m going to go into some more detail of the literally hundreds of improvements Amazon has made over the last year to the buying experience.  Individually they are probably not too exciting, but when you add them together, they are clearly having an impact on consumer behaviour and elevating Amazon in the consideration set as witnessed by this survey.

Pjc_amazon_survey_data
Pjc_amazon_survey_two
SeekingAlpha Disclosure – I am long Google and Amazon.  eBay is an investor in ChannelAdvisor where I am CEO.