Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV. Details on the SSS including methodology and schedule can be found in January’s post.
Today we are releasing October 2012 data for Marketplaces (eBay/Amazon), Search and Comparison Shopping Engines (CSE) along with supplemental data. October is the third most important month of the year for retailers (behind December and November) because it is the lead-in to the critical fourth quarter. With that in mind, let’s dig in…
October 2012 SSS Results
- Amazon – In October, Amazon’s SSS were 42% y/y, up from September’s 36.6% growth rate. October continues Amazon’s greater than 2X growth-rate compared to Comscore’s reported e-commerce growth rate (~13% in Q2).
- eBay – eBay came in at a healthy 27.2% for October, which was up significantly from September’s 21.3%. Details in the eBay section below.
- CSE – Comparison Shopping Engines continued the ‘less worse’ trend as retailers ramp up their Google Shopping/Product Listing Ads spend coming in at down 10% (compared to down 12.3% in September). Details on this decrease are in the CSE sub-section.
- Search – Search started to bounce (Note this is AdWords only – text links, no PLA/Google Shopping) to down 4.8% from September’s down 9.6%. Search details are below.