November, Black Friday, Cyber Monday Same Store Sales

December 4, 2009

ChannelAdvisor ChannelAdvisor By ChannelAdvisor

The ChannelAdvisor November Same Store Sales (SSS) are in and there are some interesting trends to look at.  As a reminder, at ChannelAdvisor our software is used by over 3000 retailers to manage a variety of channels including Search, Comparison Shopping Engines and Marketplaces. These SSS results compare the month of November 2008 to the month of November 2009.  It’s important to note that this year Cyber Monday fell in November vs. last year Cyber Monday was in December.  As one of the top (maybe THE top) selling day in the Holiday period, it’s placement can/does skew the monthly numbers.

  • ChannelAdvisor over-all – 12% – down versus October’s 17%
  • Amazon  – 70% – Up over October’s 61%
  • eBay: – 3% – down from October’s 4.73%
  • Comscore – I believe Comscore has said they recorded a 3% increase y/y.

Here is what the data looks like when trended since January:


Black Friday SSS

In this section, we compare the single day of Black Friday 2009 and Black Friday 2008 to see what trends emerge.

  • ChannelAdvisor over-all – 18%
  • Amazon – 73%
  • eBay – -8%

Cyber Monday SSS

As with Black Friday, in this section, we compare Cyber Monday 2009 with the SSS of Cyber Monday 2008.

  • ChannelAdvisor over-all – 13%
  • Amazon – 70%
  • eBay – -7%

SSS Observations

Overall it looks like this year the trend of promotions driving earlier shopping behaviour is continuing.  It will be interesting to see if Cyber Monday is the largest day of the year this year.

Amazon continues its massive share gains and all data points to an acceleration in November.

The eBay decrease in SSS isn’t cause for alarm, but is curious given the performance of other channels.  We did some research and came up with a couple of contributing factors behind the decline:

  • Many of our largest m/m and Q/Q gainers on eBay have been with ChannelAdvisor for less than a year and are larger retailers focused on fixed-price on eBay. They are generating huge GMV via eBay’s deal of the day program, but they are not in this data as they were not ‘live’ a year ago for the comp.
  • Last year during the key Black Friday week, eBay and Bing (well, Live back then) partnered to deliver a staggering 20-30% cashback.  This year as previously highlighted, they moved from 8% to 10% for Black Friday – Cyber Monday and now appear to be back to 8%.  Bing’s popularity has soared and while last year 20-30% was very impressive, this year, 10% is a standard and 20%+ is interesting to consumers.
  • Comscore and others are reporting a significant dip in eBay traffic for November.  I checked and generated the following chart:

You can see that according to, eBay has declined from 73m unique users to 70m from August to October.  it will be interesting to see if November continues the trend.

What are you seeing?

eBay Strategies readers, what kind of holiday results are you seeing?   Let us know in comments.  We’ll be reporting weekly results approximately every Tuesday for the next three weeks, so stay tuned!

Seeking Alpha disclosure- I am long Amazon and Google.  eBay is an investor in ChannelAdvisor where I am CEO.