Friday, we posted the December 2010 Same Store Sales and have gotten a ton of questions about the trends. Many are concerned with the drop in SSS from November to December that we saw across all channels.
To shed a little bit more light on the holiday, while we usually only release monthly SSS, we decided to do the math on Q409 vs. Q410 SSS to help everyone see the macro trend vs. focusing on monthly movements. This table is the result:
As you can see, Amazon led the pack by 2X with 58.8% growth for Q4. Search was very strong this year with 28.9% growth. eBay came in at 3.8% and bringing up the rear we had CSE essentially flat versus last year.
Supplemental data on Search
Here is the detailed information on search for December SSS:
All of the metrics we watch were up nicely in December 2010 vs. 2009. Conversion rates rose strongly to 3.85% (driven by seasonality and the new ad formats) which was the prime driver and why retailers were willing to pay a $.38 CPC (up 11% from last year). AOV was comparable to last year at $93.
SeekingAlpha Disclosure – I am long Google and Amazon. eBay is an investor in ChannelAdvisor Corp. where I am CEO.