This is part II, part I is here.
(continuing with the three topics that Dinesh is covering – Listening and Innovating)
Listening
They have made more seller visits in the last 3 months vs. the last 10 years. eBay Onlocations are giving them a better ability to go listen to smaller sellers. They have been doing regional meetings with larger sellers.
Velocity – He showed how they are highlighting some brands in the suggestion box (do a search on eBay for ‘Mickey Mouse’ and you will see as below:
Trust – Making sure sellers put the condition in the listing and work on the buyer surfacing of this information in unison.
Value and Selection – Dinesh talked about the new item page and how they are working hard to get more of those – showed an iPod example.
Efficiency – Talked about several other initiatives around Excel automation and what-not.
Lots more to do though, still room to work on insertion fees, UPIs and Search.
Innovating
On innovation, Dinesh hit on several points:
- Fashion or CSA in eBay-speak – he talked about the release of this micro site and some of the changes coming to the category. For example, the category will be much more visual going forward.
Question 3 – What’s the download volume of the eBay App for the iPhone – Answer – 8.7m
Question 4: How much GMV is eBay expecting through mobile in 2010 – Answer – $1.5b
Dinesh showed a demo of the iPad application – very good highlights of the app and headed into Q+A (next post)
SeekingAlpha Disclosure – I am long Google and Amazon. eBay is an investor in ChannelAdvisor
