Welcome to the live blog of ChannelAdvisor’s Catalyst 2014. We’ll be live blogging the general sessions to make sure Catalyst attendees don’t miss anything. Also, make sure you’re following hashtag #Catalyst2014 and @ChannelAdvisor on Twitter for all the latest.
Digital Marketing is two-thirds of what’s going on in the e-commerce space. But it’s complex: paid search, comparison shopping, social media, different devices, different promotions. And you spend money in each of these places and need to measure your success on each channel. And quickly.
What if you could calm that chaos?
Today we’re announcing our Digital Marketing program.
We’ve integrated our Paid Search and Comparison Shopping solutions into one single platform. It turns chaos into conversions and allows you to more easily manage all your advertising channels from one place.
What is ChannelAdvisor thinking about data?
You’ve asked for more channels, and we’ve delivered. Now, we want to help you understand what’s happening across the entire ChannelAdvisor data set, comparing your performance with other retailers.
What if you could better price your products and predict what would sell well? What if you could better match your products with fulfilllment centres?
2013 was a big year for ChannelAdvisor. We went public in May under the symbol ECOM. We expanded our team by 47%, and we have 10 global locations. When we talk about cross-border trade, we can actually deliver. We’re there. We have over 2,400 customers. We processed over $4.4 billion in GMV. If we were a retailer, we’d be #5 on the IR list.
But we can’t do this without our sponosors, partners — and most importantly, our customers. Thank you for coming to Catalyst, and enjoy the show!
Reminder for the Catalyst America’s social presence:
• Follow @ChannelAdvisor on Twitter as we’ll be tweeting out updates, reminders about sessions, networking events and more.
• Tag your social posts, Instagram pics with our show hashtag: #Catalyst2014 tabs on discussions, networking opportunities and more on the Catalyst app.
• Keep an eye on the ChannelAdvisor blogs where we’ll be live blogging the keynotes and main sessions at Catalyst.