Holiday 2013 Same Store Sales – Cyber Sunday Final!

December 2, 2013

ChannelAdvisor Scot Wingo By Scot Wingo

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.  Our detailed Holiday 2013 schedule can be found here.

 

Cyber monday logo

(**Sweet Transformer font compliments of fontmeme)

Happy Cyber Monday!!

Before we jump into the results from the fourth day of the Cyber Five, Cyber Sunday, I wanted to wish everyone a happy Cyber Monday!  A little known fact, Cyber Monday was coined and promoted by shop.org (NRF’s digital arm) way back in 2006. They also operate cybermonday.com and the proceeds go to their scholarship program that promotes digital retail for students.

Throughout today we’ll be posting updates to the blog and today around lunch today  I’ll be on Fox Business sharing some e-commerce trends we are seeing.

Cyber Five Update: Cyber Sunday

Today (December 2, 2013), we are releasing Cyber Sunday data.  As mentioned yesterday, the Cyber Weekend historically has been a breather while consumers get ready for the onslaught of Cyber Monday deals.  The data in chart below illustrates this trend for 2013:

13_dec_cyber_sunday_table

Some insights from Cyber Sunday:

  • Amazon, eBay and GS (Google Shopping) took a breather as previously mentioned.  Consumers hit the Thanksgiving/Black Friday sales hard and are taking a breather as they gear up for Cyber Monday.
  • CSE and Search  – Both of these increased a bit from Cyber Saturday. As previously mentioned these channels are primarily used for research which supports our theory that consumers are using the weekend to research (and do a bit of buying if they find something they like) via the search and CSE channels.

Devices:

By far the most interesting data point we see in the data today (highlighted in yellow) is the mobile trend.  We are now squarely over 40% of traffic coming from phone+tablet with phone at 21.5% and tablet at 18.9%.  Last year the trend was a spike on Thanksgiving and then the mobile settled down to the 30% range.  Now we see it increasing from Thanksgiving – this is definitely a change in consumer behaviour and it will be interesting to see if it holds through Cyber Monday (historically has been computer driven) and through the rest of December.

These pie charts show the device mix we’ve seen so far from Holiday 2013 compared to last year:

13_dec_device_usage

Cyber Five trends in graphics

This chart shows the y/y growth trends so far for eBay and Amazon.  You can see the strong Thanksgiving and Black Friday and then the lull as we wait for Cyber Monday to kick in:

13_dec_cyber_sunday

Up next…

We’ll be providing updates through the day and tomorrow moring will have a complete Cyber Monday report and wrap-up the results from the Cyber Five.

 

This blog post was written by Scot Wingo, ChannelAdvisor CEO.