Holiday 2013 Same Store Sales – BONUS! Weekend before Thanksgiving results

November 26, 2013

ChannelAdvisor Scot Wingo By Scot Wingo

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.  Our detailed Holiday 2013 schedule can be found here.

We were reviewing some data from last weekend and we thought everyone would be interested in seeing this early datapoint.

What we did was compare the Fri, Sat and Sun before Thanksgiving from 2012 to 2013 (this is date shifted to deal with the unusually different holiday schedule this year).  This equates to November 16-18 from 2012 and Nov 22-24 for 2013 – we included three days to give the data a bit more ‘depth’.

In this table, we included the prior datapoint for the time shifted ‘2 weeks before November’ for comparison so you can compare to see how we are ramping into Thanksgiving:

13_nov_wknd_tg_table

Here you can see that for the most part, every channel appears to be trending up significantly heading into Thanksgiving (although three days are too few to call a complete Holiday trend).  This bodes well as retailers need the consumer to open their wallet earlier this year to help make up for the lost 6 days of Holiday 2013:

  • Amazon is up about 10% trend-wise from the previous week. Amazon has started their pre-TG Black Friday deals, which could have moved the needle.
  • eBay had the most significant bump, up 18%.  eBay has started opening the promotional spigot and it seems to be generating results.
  • CSE was relatively flat overall and with Google Shopping.
  • Search was up about 8% trend-wise.

I’m a graphical person and thought this chart does a great job illustrating the relative growth rates for ‘2wks before’ period compared to the ‘weekend before’ period:

13_nov_wknd_chart

 

Our next post will be on Thanksgiving Day (Nov 28th) where we’ll update you on November MTD, fill out the time shift above and have an early read on what we’re seeing in the land of e-commerce on Thanksgiving Day.  After that we’ll kick into daily mode through Cyber Monday, so stay tuned and everyone have a great Thanksgiving!

This blog post was written by Scot Wingo, ChannelAdvisor CEO.