Holiday 2012: Black Friday channel and mobile results

November 24, 2012

ChannelAdvisor ChannelAdvisor By ChannelAdvisor
Today we are releasing the complete data for Black Friday which completes the first two days of the Cyber Five (Thanksgiving, Black Friday, Cyber Saturday, Cyber Sunday, Cyber Monday).
Here’s a table of what we are seeing so far this holiday:
The first column is Thanksgiving results, the second column is Black Friday and for comparison purposes we have put last year’s data in the third column for black Friday.
Interesting trends we are seeing:
  • Amazon has acceleratedsome from Thanksgiving, going from ~35% to 38% y/y growth.
  • eBay has also accelerated up from 26.6% to 30.5% – eBay is growing substantially faster than last year.
  • CSE continues to do very well growing at 4.5% on Black Friday – largely driven by the new Google Shopping system.
  • Search  was down about 10% y/y largely due to the cannibalism from Google Shopping.
  • Mobile was down slightly from Thanksgiving – from ~37% to 32.4%, largely in the smartphone category.  This makes sense as most stores were closed on Thanksgiving so people were shopping online more via their mobile devices.
  • Y/Y for Black Friday, Mobile was up a whopping 12.6% in share bringing it to 32.4% – with big gains for both tablet and smartphone.


What’s next?
Tomorrow we’ll have our complete results for Cyber Saturday, here’s the rest of the schedule:
  • Sunday, November 25 (Cyber Sunday)– We’ll be sharing Cyber Saturday results
  • Monday, November 26 (Cyber Monday)– We’ll be releasing Cyber Sunday results and have an early read on Cyber Monday with updates throughout the day.
  • Tuesday, November 27 – We’ll be reporting complete Cyber Monday and Cyber Five updates
  • Thursday, December 6 – We’ll release complete November SSS results with added colour
  • Friday, December 7 – We’ll take a look at the first week of December and Holiday YTD
  • Friday, December 14 – We’ll check in on the second week of December and Holiday YTD
  • Friday, December 21– We’ll see how things are looking during the third week of December
  • Monday, January 7, 2013– We’ll share December 2012 SSS and Holiday Wrap Up

This blog post was written by Scot Wingo, CEO, ChannelAdvisor. I am long Amazon and Google. eBay is an investor in ChannelAdvisor.