This is the fourth update in our Holiday 2011 series. For details on the coverage plan and the seven themes we’ll be looking at, be sure to read this post first.
Day 2 of the CyberFive, BlackFriday, is behind us and the results are in.
- Overall we were up 20% on BF 2011 vs. BF 2010 which continues the strong Holiday 2011 trend
- Amazon had the biggest gains up 49.8%
- Search was up a respectible 21.9%
- eBay was up 15.1%
- CSE was down y/y at 1.4% decline
Here’s our CyberFive tracker where you can see the results of Thanksgiving and Black Friday.
Tomorrow we’ll be reporting on CyberSaturday’s results.
SeekingAlpha disclosure – I am long Amazon and Google. eBay is an investor in ChannelAdvisor where I am CEO.