This is part II of a II part post, part I is here.
In this post, we’ll explore the ‘utility’ features that eBay announced today.
eBay Now expands
First, eBay Now is expanding to Chicago and by the end of 2014, eBay Now will be available in 25 markets including Dallas and London. Also, eBay will be adding the ability to select a desired delivery time. Picking the kids up from school from 3-5? Schedule a 5-7pm delivery time.
Also, eBay is integrating eBay Now into the eBay marketplace – previously these two items were separate and now they are integrated at the item page. Essentially eBay Now along with BOPIS is a new shipping options for qualifying items.
eBay acquires Shutl
eBay also announced they have acquired UK-based startup Shutl. Shutl has some interesting scheduling options and features that would logically fit into eBay Now.
eBay Launches BOPIS, ISPU!
In the e-commerce world we love our acronyms. Today eBay released an acronym friendly feature called In Store Pick Up (ISPU) or what we call Buy Online Pickup in Store (BOPIS) (in the UK they call it Click and Collect).
Whatever you call it, this could be a game changer. What’s better than eBay Now’s $5 same day shipping? How about FREE and it’s ready in 2-4hrs?
The eBay C+C feature allows the consumer to pick that option. Here’s a nice little banner about how it works followed by a walk through so you can see the new consumer experience:
Here on the listing you see a ‘Local Pickup’ option->
If you select that, it clicks the ‘Shipping and Payments’ tab where you now are presented a standard ‘enter your zip for local avail’ type interface:
Once you select a store it gives you a nice little map and details on when you can expect the item to be ready:
And when you checkout, did I mention the best part? It’s FREE!!
With C+C eBay now has really rounded out the shipping options. You can do standard, expedited shipping, eBay Now or C+C. Think of how handy this feature will be for those hard-to-find toys this holiday!
Seller action item
For sellers that have multiple physical locations, this could be a very big game changer. Everyone is trying to bring people into the stores and here you are achieving that while pre-selling the item. Think of that extra foot traffic into your brick-and-mortar as customers come in to pick up their items. Hopefully they will buy some trains to go with that table and hopefully with their ~124m active buyers, eBay will deliver some net-new customers to your stores.
Right now only three national retailers are in the program, but I suspect that it will open up much more widely if successful.
Full disclosure: ChannelAdvisor has worked closely with eBay on this feature and supports it at launch today.
Scot Wingo, ChannelAdvisor CEO, wrote this blog post.