Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of over 3000 retailers and ~$3.5b in GMV. Details on the SSS including methodology and schedule can be found in this post. If you are interested in last month’s (May 2011) results you can find them here.
Today we are releasing June data for Marketplaces (eBay/Amazon), Search and Comparison Shopping Engines (CSE) along with supplemental data.
June 2011 results
June was an interesting month to conclude Q2. We saw a good bit of strength into Father’s day and then some softness afterwards. The softness was more than seasonality and we’ll keep a close eye on it as we go into Q3.
Here are the highlights:
- Amazon – Amazon came in at 69.9% y/y growth for June putting a good finish to an impressive Q2 that had them growing 2-4X e-commerce.
- eBay – eBay had a very impressive June, coming in up 14.6% up significantly from May’s 12.6%, another record growth month since we’ve been reporting SSS data and fifth straight month of increasing SSS trends. More thoughts on eBay later in the report.
- CSE – Comparison Shopping Engines continued to be hammered by Panda coming in at down 18.2%. Not much to say here other than we continue to work with clients to mitigate the impact from this Panda collateral damage with improving success.
- Search – Search increased significantly in June, coming in at 20.3%. The interior numbers are provided below with some thoughts.
- Overall – Overall we see that e-commerce in June came in at 11.3%, essentially flat with May.
The following chart details the SSS data for 2010 through June 2011: (click to enlarge)
Search accelerated due to improvements in the conversion rate and nice movement on AOV. The AOV is interesting because it would seem to indicate that consumers are getting more comfortable with large purchases. That would be great, but with consumer confidence continuing to plummet, doesn’t seem to add up. Perhaps Father’s day drove the trend. We’ll keep a close eye on AOV heading into the summer months.
In June we saw continued acceleration in eBay which was great to see. We’ve been getting tons of questions about the strength in eBay’s SSS and here are some observations on what appears to be driving the growth:
- Format stabilization – Fixed price was up an impressive 19% in June. As the ‘mix’ continues to move towards FP, the eBay SSS will trend up towards the FP growth rate.
- P+A is STILL on fire – The eBay Motors parts and accessories business accelerated in June to a 26.7% y/y SSS growth. The changes in that vertical eBay has implemented have been clearly working. As eBay rolls it’s vertical focus to other areas (they’ve been mentioning CE a lot lately), that could bode well for continued growth.
SeekingAlpha disclosure: I am long Google and Amazon. eBay is an investor in ChannelAdvisor where I am CEO.