ChannelAdvisor Pulse E-Commerce Newsletter – January 2021

January 19, 2021

ChannelAdvisor By ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.

[On-Demand Webinar] ChannelAdvisor’s Newest Product Release

Our January 2021 product release includes platform enhancements designed to optimize retail product content and improve operational efficiency. We also expanded services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels and leverage Amazon’s demand side platform (DSP) for advertising. Learn more about these enhancements and services in our webinar on January 19 at 11 a.m. EST.

Watch Now

[On-Demand Webinar] Amazon SFP: How Brands & Retailers Should React to the New Requirements

As many sellers know, Amazon has announced new requirements for brands and retailers participating in the Seller Fulfilled Prime program. A number of these changes will be effective February 1 — requiring many sellers to take decisive action immediately. On January 21 at 11 a.m. EST, join an informative webinar with two in-house Amazon experts, Tanner Dalton and Waed Ramadan, who will walk you through what you can do now to prepare for the changes ahead.

Watch Now

2021 E-Commerce Essentials Calendar: January-June

2021 has finally arrived and is now in full swing. Looking for a resource to help you stay organized and update you about events in the industry? Prepare for everything e-commerce from January through June, including key dates and events, relevant reminders and tips for seasonal promotions. Also check out motivational stats and stories we’ve included from retailers and brands who are at the top of their selling game.

Get Your Calendar

Top E-Commerce Resources from 2020

“It was the best of times, it was the worst of times…” Or so echo the words of Dickens. The epic year of 2020 included many lessons and decisive moments for all of us in e-commerce. Here at ChannelAdvisor, we strove to provide resources through the many changes and challenges our industry faced, and several include tips that are applicable into this new year. If you missed our most popular resources in 2020, including our top blog posts and webinars, or you’d like to take a second look, check them out now.

Take a Quick Look Back

Interview with Link Walls, Vice President of Digital Marketing Strategy

Link Walls, vice president of digital marketing strategy at ChannelAdvisor, was recently interviewed by Martech Cube. He discussed the role of data in empowering the e-commerce industry, described details of the recent additions of Brand Analytics and Shoppable Media solutions to the ChannelAdvisor platform, gave advice to start-ups in the industry and more. 

Read Link’s Interview

Health Care Brand Drives Performance with Amazon Stores and Sponsored Brands Video

ChannelAdvisor delivers efficiency through automation and develops a stronger brand experience for Attends Healthcare with Amazon Advertising, resulting in higher sales and increased new-to-brand customer awareness. Senior Marketing Manager Chris Lee noted that “From the start, the ChannelAdvisor team brought solutions and ideas to open new doors for success. Now that we have seen what the team can do on Amazon, we are exploring other ways to grow our business in other channels. We are thrilled to see where our partnership will go in the future.”

Join AutoCommerce 2021

For the eighth year, ChannelAdvisor is hosting AutoCommerce, a virtual event packed with informative sessions and great opportunities to hear from thought leaders and top retailers in automotive e-commerce. This exclusive auto-specific event offers sessions and breakouts on:

  • The state of e-commerce and how it’s affecting the automotive industry
  • Search strategies that pay off + new search developments for 2021
  • The state of aftermarket and how current trends will affect it
  • Product videos and photography and their effect on your conversion rates

Leading automotive brands and retailers have already registered for this event. Join them on Tuesday, January 19th!

Reserve Your Seat

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