ChannelAdvisor Pulse E-Commerce Newsletter | December 2019

January 2, 2020

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Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.

2020 Essential E-Commerce Calendar

Start the decade and the year off right with this essential e-commerce calendar. This popular biannual resource will help you prepare for everything e-commerce and retail-related from January through June. It’s filled with key events, tips for seasonal promotions and motivational stats and stories from retailers and brands who are at the top of their selling game. Print it, hang it and reference it. You’ll stay organized and prepared as you navigate the first half of 2019.

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The Best of 2019

While there’s no doubt the e-commerce industry will evolve in 2020, many proven strategies and tactics from 2019 will continue to prevail. To help you succeed this year and beyond, we’ve pulled together some of ChannelAdvisor’s most clicked, viewed and shared e-commerce resources of 2019:

The New E-Commerce Journey

Today’s evolving consumer journey is no longer a clear-cut funnel of “search, click, buy,” but more of a constant, continuous cycle of activity. Each consumer path is unique and uncertain — which means you haven’t reached your full potential until you’re maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey.

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Live Q&A with ChannelAdvisor CEO David Spitz

You’re invited to join an exclusive webinar and Q&A on January 29 at 11 a.m. ET featuring ChannelAdvisor CEO David Spitz. David will discuss what’s new at ChannelAdvisor, give a recap of top trends of 2019 and share his thoughts on the future of e-commerce in 2020. Attendees will have the chance to ask David questions during the live webinar.

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Don’t Overspend on Shipping

With shipping carriers increasing their rates between 4.9% and 6.9% each year, what you don’t know can hurt you. In fact, shipping costs often swallow up as much as 10% of online sellers’ revenue. Without the proper vetting process in place, your company could be hemorrhaging money without anyone’s knowledge. Check out this guest blog from 71 lbs to learn more.

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Did You Know?

The California Consumer Privacy Act (CCPA) kicked in on January 1, but it seems that half of US companies are still struggling to comply. Is your business compliant with the new regulations?