ChannelAdvisor Pulse E-Commerce Newsletter | April 2019
Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
Get Prime Day Ready: Make the Most of Amazon’s Biggest Shopping Day
Tuesday, May 7, 11 a.m. EDT
Are you ready for one of the biggest shopping events of the year? No, not Black Friday. And not Cyber Monday. We’re talking about Prime Day! To take full advantage of this once-a-year opportunity, now is the time to act. ChannelAdvisor’s in-house marketplace expert Kelsey Zenna will guide us through the essentials of Prime Day: what to expect, actions to take immediately and steps to prepare in the weeks ahead to maximize your success.
Featured On-Demand Webinars
- See What’s New at ChannelAdvisor for E-Commerce in 2019
- Seller Central vs. Vendor Central: How to Navigate Amazon’s Recent Updates
Toynk Toys Expands to Nearly 20 Global Marketplaces
Toynk Toys, a retailer of toys and costumes, started in 2001 by selling products on eBay and its own website. But as the business grew — and the number of marketplaces they listed products on increased — so did headaches of inventory management. Eventually, Toynk turned to ChannelAdvisor Marketplaces to streamline the process of marketplace selling and expand internationally. Toynk now sells on nearly 20 global marketplaces with plans for even more expansion. Find out how they did it in this video.
On the Blog
- Amazon Advertising: New Features, Better Campaigns
- 3 Best Practices for Long-Term Growth on E-Commerce Marketplaces
- All New ChannelAdvisor Features for 2019
- [eBook] Your Ultimate Guide to Advanced Amazon Advertising
- [eBook] The Big 3: Advanced Advertising Strategies on Amazon, Facebook & Google
- [eBook] Google Shopping Actions: Why You Need to Join Now
Retailers selling on marketplaces are usually focused on the elementary keys to success, such as competitive pricing, affiliate advertising, and site promotions. But there’s another crucial factor that’s often forgotten: building a strategic partnership with your marketplace. ASICS, the popular shoe manufacturer, did just this and achieved significant year over year growth on the Rakuten marketplace. Check out this guest blog from ChannelAdvisor partner Rakuten.com, Merchants: What’s Missing from Your Marketplace Strategy, to learn more.
Did You Know?
According to eMarketer, revenue from Amazon Advertising in the US will continue its steady climb this year to surpass $11 billion. It seems every brand and retailer is investing budget and time to develop a more sophisticated strategy to get their products seen on what’s become the most prized piece of real estate in e-commerce: the Amazon results page.
How is your Amazon Advertising strategy? Are your products showing up or getting lost in the noise?
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