We just issued a press release detailing our BF (BlackFriday) and CM (CyberMonday) results here and I wanted to share some highlights and add some detail around our marketplace results for eBay Strategies readers.
One caveat is that these results are for our total business which includes a LOT of customer additions over the year which definitely skews things. We’ll have same-store-sales out shortly for November and I’ll share some interesting stats we see there.
CyberMonday and eBay
eBay USA had a strong CM for us – up 50% y/y. What’s really interesting is we’re able to separate out the different formats and auctions are down 8%y/y and fixed-price (includes stores) are up a whopping 139% (together they yield the 50% increase). For ChannelAdvisor’s customers, fixed-price is rapidly approaching 2X of auctions.
Another interesting point on eBay – things were actually kind of sluggish on BF, up only 30% y/y, so we are seeing a material acceleration in that short period. This is NOT the case with any other channel, they ramped up to a strong y/y growth on BF and then held it on CM whereas eBay ramped up into CM.
I’d hazard a guess there are a couple of trends at play:
- eBay is really pouring on the marketing right now (coupons, radio, ms-cashback, paid-search, etc).
- We’re hearing that offline and some online retailers have such low inventories due to economic concerns that many items you wouldn’t think would be hard to find are very hard to find. Wii/xbox/ps3 software, many top selling toys and electronics could be in short supply offline+online as we get deeper into December. If true, that will very much play to eBay’s advantage.
- For fun, I keep an eBay search on twitter going during the day on a second monitor and you many stories about first time users, finding hard to find items, etc. This is a neat way to keep a ‘pulse’ on what’s going on.
ASPs on eBay are down more than other channels. I suspect that’s a consumer mix issue vs. some price compression.
CyberMonday and Amazon
No matter how you slice it, Amazon is killing it this holiday season. I don’t have any visibility into their media categories (book, music, dvd), but CE, games, home and garden, sports, jewelry, apparel, you name it – it is on fire. I suspect we’ll look back in 1-2yrs and realise that 08 is the year Amazon went from a book store to a full-fledged dept store.
Amazon accelerated on BF to a 230% growth rate and has held there through CyberMonday. The inventory shortages I mentioned in the eBay section will definitely benefit Amazon’s proMerchants as well. Amazon is very cleverly sending notes to merchants notifying them of sku’s that are in demand that they have sold before and proactively urging them to stock the virtual shelves.
What will be the peak this year?
Usually we see continued growth into the next couple of Mondays (12/8 and 12/15 this year) – that some call GreenMondays – and we’ll continue to report what we see. It will be interesting to see where things hit their zenith this year and if my theory on eBay/Amazon benefiting from short inventory levels plays out or not.
Stay tuned and if you have any questions or observations – hit the comments.
SeekingAlpha Disclosure: I am long google and Amazon