#AmazonCart Walk through – a look at the new Amazon and Twitter integration

May 5, 2014

ChannelAdvisor Scot Wingo By Scot Wingo

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Today Amazon and Twitter announced a partnership that allows an Amazon buyer that sees a tweet of an Amazon product to automatically add it to their cart using twitter.  In this blog post we walk you through how this works via a real-world example.

The use case for #AmazonCart

Several folks I talked to about the new integration thought it was a ‘solution in need of a problem’ as they have never seen an Amazon product tweeted they wanted to add to their cart.  That makes sense, but in a way e-commerce + social don’t interact that much because it’s not easy, intuitive and doesn’t leverage the power of the social network.  Imagine if you had a friend that was a camera buff, or a gadget geek or your trusted wine recommender and they tweeted a product.  Now instead of spammy product tweets, you have a product tweet wrapped with a trusted recommendation.

What if you are tweeting about an upcoming party you are hosting and want to recommend something to someone?  What if you follow Amazon’s lightning deals/gold box twitter account  and are on your phone when a great deal comes out.  With #AmazonCart you can ‘grab it’ and then checkout on your Amazon app without having to search over on Amazon.

The future of #AmazonCart

The feature works surprising well for being announced and released today.  The obvious next step is to go ahead and have it married to your oneclick settings and then you could just go ahead and buy the item without having to go to the extra step – something like @AmazonCartOneClick.  One tough problem that isn’t solved is attributes.  What if someone tweets a pair of shoes in size 8 and you are size 10? The last thing you want to do is inadvertently order the wrong size/colour and there’s no real easy way to do that in a tweet as you have no idea what the options are to even hash tag them or something.

With that being said, here’s what the user experience looks like for this and a real-world example.

Walk through of the #AmazonCart Twitter+Amazon integration

First, you have to marry your Amazon and Twitter accounts by going to:  amazon.com/AmazonCart:

You enter both your Amazon and Twitter credentials and link the two together:

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You can decouple Amazon and Twitter (and FB BTW) via your social settings, part of your Amazon account:

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Now let’s say it’s May 5th and my friend tweets about a cool party favor he is looking at, say an inflatable sombrero cooler:

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All you have to do is reply to the tweet with #AmazonCart:

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Before I could open a window to check my cart over on Amazon to see if the magic worked, my email chimed and I had this in my inbox:

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When I went to Amazon, sure enough, my cart had something in there:

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Boom!  Happy Cinco de Mayo!

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I did test a product that has sizing information, and what happens is when you tweet a product with attributes, it picks the first of each category (e.g. size 1, blue) which works if we are just talking about products, but as mentioned won’t work if there are plays to actually ‘buy from twitter’.

 

This blog post was written by Scot Wingo, CEO, ChannelAdvisor