Super busy this week but wanted to throw a couple of news items out there:
- Gene Munster @ PJC has an interesting piece out today on eBay (and Amazon – check amazon strategies for details on that one.). Every quarter they do a survey of ecommerce shoppers (315 in this survey).
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- This quarter, 13% of buyers said they like to buy with the auction format vs. 19% a quarter ago and 23% in Sept. of 2008.
- 69% of eBay shoppers were ‘satisfied’ or ‘very satisfied’ with their experience vs. 71% last Q and 74% in Q408. FYI Amazon is at 83% in the survey.
- If eBay were to get a DSR for this, by my calcs they’d get a 3.45 and have to kick themselves off the site 😉
- In all seriousness, these two data points are concerning on a number of levels, but primarily:
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- I’ve long posited that the eBay brand is synonymous with auctions. Thus auction fatigue = eBay fatigue. Also while eBay is transitioning to fixed price as quickly as possible, 40% of eBay’s bottom line is generated from the auction platform that is rapidly losing interest with the consumer.
- It’s unusual that Gene’s satisfaction levels are showing a decline, while eBay is out telling the world their NPS scores are on the rise and that sellers with DSRs > 4.8 are now a big chunk of the GMV.
- It’s a small sample size, but what do you guys think – are auctions dead in the mind of consumers? Are consumers increasingly dissatisfied with eBay transactions?
- eBay UK has put out their quarterly Online Busines Index where they survey sellers and give an update on the eBay UK market. I did a quick scan and this report makes seem pretty rosy in the ole’ UK:
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- This report breaks down the EU (UK, DE, FR and IT) GMV for eBay which is the first time I’ve seen that in print. They say that DE is €3.1b/yr, UK is €1.9b/yr, FR is €341m/yr and IT is €273m/yr. Which pegs eBay’s EU GMV At €5.7b.
- 65% of UK retailers are expecting orders to be up this Christmas
- Price pressure is off, margins are up and the sales outlook is bright
- Maybe they did this survey during that week in the UK where it’s actually sunny 😉
- Thanks to Mark@Dangleberry for the tip on this one.
- Finally, I love the Doors and have been a Weird Al fan (gosh should I admit this in a public blog?) since I was literally 15. Wel, Weird Al has a new song out called Craigslist that is a brilliant spoof of the Doors, but with a fun ecommerce twist. I mention this here because I’m sure in the eBay world we all remember the excitement when Weird Al captured the eBay phenomena with his song ‘eBay’ which was a parody of a backstreet boys song. I don’t think the Weird Al eBay song is on youtube (that I can find), but here’s a link to the new craigslist song.
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- Weird Al’s move to Craigslist signals that the site is officially mainstream now and I believe has replaced that ‘seredendipitous random stuff’ buying/selling in consumers heart. I’ve long said that eBay faces a squeeze play from Craigslist at the bottom with the FSBO crowd and Amazon at the top. This is another datapoint that supports that.
SeekingAlpha disclosure – I am long Amazon and Google. eBay is an investor in ChannelAdvisor.
