15.6% Start to Cyber Monday Early Look (12pm ET)

December 1, 2014

ChannelAdvisor Scot Wingo By Scot Wingo

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.

 

Cyber monday logo

Here is our first look at Cyber Monday – this is from midnight ET to 12pm ET.  We include Thanksgiving and Black Friday finals for comparison purposes:

cyber_monday_noon2

Overall, as of Noon, ET, Cyber Monday is showing 15.6% y/y growth – in-line with the comScore 16% forecast for Holiday 14, but a slower rate than we saw earlier in the Cyber Five (Thanksgiving @20.1% and Black Friday @ 22%).

  • Top performing channels as of noon are eBay with 23.2% y/y growth and ‘Other 3PM’ at 74.6%.
  • In-line (to the 16% expected holiday online sales from comScore) channels are Amazon and Search (Adwords).
  • Under-performing channels are Google Shopping (3.6%) and CSE (down 8.4%).

Up next…

We will have another check in on Cyber Monday this afternoon ET time.

This blog post was written by Scot Wingo, ChannelAdvisor CEO