Year-End Essentials: eBay Promotions Manager

December 2, 2016

Marketplaces Amy Lubell By Amy Lubell

Breathe in. Breathe out. You’ve survived the Cyber Five weekend (give yourself a pat on the back, you deserve it). But the holidays are still in full swing, which means it’s crunch time to make sure you finish out the season strong and start 2017 off on the right foot.

This is the time of year that shoppers not only want, but expect to get a deal. In fact, one-third of shoppers over the Cyber Five weekend said 100 percent of what they bought was on sale. Promoting great deals is a must-have on your holiday to-do list….and no, it’s not too late if you act today!

If you’re one of the 165 million (and counting!) sellers on eBay, you’re well aware of the challenges sellers face to get their products seen, and seen by the right buyers. The clock is ticking, but there’s still time. Today, we’ll lay out a few quick and actionable tips for Promotions Manager that will help you stand out from the competition and make the most of the remaining holiday shopping calendar.

For those who haven’t used eBay’s Promotions Manager, it’s worth checking out. As a close strategic partner of eBay’s, ChannelAdvisor was lucky to be an early adopter of Promotions Manager, and we’ve seen customers use it successfully to stay competitive amongst the hundreds of millions of listings, drive sales and increase average order values.

Promotions Manager makes it easier for you to showcase more of your product catalog to potential shoppers and give them compelling reasons to purchase now. The best part? It’s FREE for store subscribers — so it’s a no brainer!

Creating effective promotions boils down to three things: the right promotion type, the right product selection and the right timing.

Promotion type – You need to catch the shopper’s attention and stand out from your competition. Promotions can include order discounts, sales events, shipping discounts and codeless codes (like friends and family sales). There are many ways to create a promotion that can be used strategically across your products at different times. You can also run promotions simultaneously, which is common during busy peak seasons (like the holidays!).

Order discounts for example, tend to be really effective over the holidays since they can apply to many products at once. Some of the most common (and most popular) order discount promotions are:

  • Buy 1, Get 1 50% off
  • Save X% when you buy [X amount] or more
  • Save $X when you spend $X or more

Product selection – Pick the products you know will work well together. If you’re promoting a suitcase, pair it up with discounts on travel accessories. It’ll help increase your average order value and drive sales.

Timing – NOW is the time! Christmas is only three weeks away, people! Also, don’t forget about post-holiday sales. It’s a great way to liquidate extra stock.

So get out there and start tinkering with eBay’s Promotions Manager! If you’ve still got questions, we’d love to help you out. Contact us at info@channeldvisor.com to talk to one of our e-commerce experts.

And If you’re an existing ChannelAdvisor customer, head over to our strategy and support page for a step-by-step guide to set up Promotions Manager in our platform.