Why Google Shopping Actions Might Be Right for Your Business
Are you in search of a way to connect with more consumers? Get ahead of your competitors? Stay on the front lines of technology?
Google Shopping Actions might be your next best move.
Google’s transactions platform is unlike anything else available to brands and retailers today and offers tremendous potential across the full e-commerce spectrum, from marketing to selling to fulfilling.
Some brands and retailers took a “wait and see” approach to Shopping Actions last year, despite the Google name behind it and potential to disrupt the search results page. Perhaps you’re not sure how to get started. Or maybe you’re too busy with efforts focused elsewhere. Either way, you can no longer afford to watch this powerful program unfold from the sidelines.
Below, we’ll try to answer some of the lingering questions you might have about the program.
What is Google Shopping Actions?
Shopping Actions allows online shoppers to browse and buy goods from your store or warehouse through Google Express or the Google Assistant. Consumers can shop for products across multiple retailers, and then add items to one universal cart and shopping list.
The program also allows your listings to surface in the Google Search results (with a link to your Google Express listing).
Through search engine results, marketplace listings and voice-enabled devices, Shopping Actions lets you get your listings in front of millions of consumers as they weave their way through the entire Google ecosystem.
What are the benefits?
The all-encompassing approach of Shopping Actions means you can meet consumers where, when and how they prefer to shop — whether they’re simply searching for ideas or actively adding items to mobile carts. And it doesn’t matter if these consumers are using desktop, mobile or voice to search for products. With Shopping Actions, your products will be part of the mix.
Target your marketing — Customers can easily opt-in to your marketing during the checkout process. And if existing loyalty programs are an important part of your strategy, it’s easy to integrate with those, too.
Select what you sell — You can pick and choose which products to sell on Shopping Actions, rather than uploading your entire inventory. It’s a great opportunity to evaluate your catalog and conversion rates for items that are underperforming elsewhere and could use a boost.
Pay by the transaction — Unlike Google Shopping’s traditional model of cost-per-click-based advertising, Shopping Actions charges a commission for each transaction. So you pay only when a purchase takes place.
Reduce fulfillment costs — Shopping Actions provides consumers with a consistent and reliable customer experience, and handles the heavy lifting on customer support and returns. This not only reduces your shipping and processing costs, but will also influence decisions to continue placing orders with you.
Is Shopping Actions right for me?
If you’re considering expanding to Shopping Actions, but aren’t sure yet, ask yourself these questions:
How can I give a boost to some of my products that aren’t selling well?
Shopping Actions may be exactly what you need to get them in front of the right consumers at the right time.
Do I have any strategy in place for voice trends?
Shopping Actions will help surface your products in popular voice-enabled shopping platforms and ensure consumers get a great hands-free shopping experience.
Do I need a better program to increase customer loyalty and engagement?
One-click reordering, personalized recommendations and basket-building-based purchase history turn first-time shoppers into repeat customers.
Could I improve my return on Google ad spend?
Compared with using Google Shopping alone, brands and retailers see higher conversion rates at lower costs after turning to Shopping Actions.
Do I need new ways to expand my audience reach?
Shopping Actions makes it easy to advertise and sell across multiple platforms, from Google Search to Google Home devices to the Google Express mobile app. And because you pay by the sale, you won’t be charged until a purchase has been placed.
How do I get started with Shopping Actions?
ChannelAdvisor makes it incredibly easy to sync your listings with Google Shopping Actions, and offers full order management support with the Google Orders API. Sellers can launch on Shopping Actions immediately after receiving approval from Google and meeting the minimum requirements.
Still not convinced? Download our eBook for more information on Shopping Actions and why it might be the best move you make in 2019: Google Shopping Actions — Why You Need to Join Now.