What You Need to Know About the Chinese Consumer

August 22, 2014

Marketplaces ChannelAdvisor By ChannelAdvisor

China’s e-commerce market has been pumping iron over the past few years. Advanced technology, greater access to the internet and the increased popularity of mobile phones have all contributed to a lucrative online-shopping market.

Just last year, China surpassed the US as the world’s largest e-commerce market, and there are no signs that it will change directions anytime soon. In fact, by 2020 it’s predicted that this online-shopping Sasquatch will have more e-commerce volume than the US, the UK, Japan, France and Germany combined. It’s e-commerce on steroids!

So, what’s a Western retailer to do? Will you experience success in the Chinese market? Before jumping in blindly, take some time to be a bystander. Observation, education and research will lower your barrier of entry into an international marketplace.

As a retailer, it’s important to grasp your buyer’s mindset. You might be surprised to realize just how much culture affects consumer behaviour. Over the coming weeks, we’ll use our blog to journey through China’s e-commerce market in an attempt to better understand the Chinese consumer.

  • The channels and devices Chinese consumers are using

  • The reasons for China’s e-commerce evolution

  • The places Chinese consumers are shopping

  • The payment methods Chinese consumers are using

  • The holidays that are making a huge impact

China’s e-commerce market holds much potential for Western retailers, but success won’t come if marketing efforts don’t align with Chinese consumers’ purchasing habits. Knowledge is power. Tune back in next week to begin the journey.


Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor


Eager to learn more about China’s shopping patterns? Check out our free eBook Understanding the Chinese Consumer.