Thursday, 24 July 2014, 2 p.m. BST
Cross-border trade (CBT) has become one of the most popular e-commerce trends over the last few years, and it seems that every retailer is searching for the next lucrative market and international opportunity for their business.
One territory you shouldn’t overlook is New Zealand, which is fast becoming a popular destination for UK retailers.
It’s not surprising that retailers are attracted to New Zealand as an e-commerce destination. Translation costs are avoided because the country is English-speaking, so listings merely need to be localised. Plus, selling in New Zealand can extend the life cycles of your products, since the Southern Hemisphere enters summer as the UK approaches winter. These are compelling reasons for expansion, but how exactly should retailers approach selling into this growing market?
To help guide you through the process, we’re joining forces with Trade Me, New Zealand’s leading online marketplace and home to 70% of the country’s domestic webpage impressions, to offer UK retailers an overview of this emerging market and a chance to learn about the opportunities it offers online retailers.
Taking place on Thursday, 24 July at 2 p.m. BST, the webinar will feature Hamish Macdonald, Trade Me’s global development manager, and Lily Hsu, ChannelAdvisor business analyst.
Topics discussed during this presentation will include:
- A snapshot of New Zealand’s e-commerce market
- The opportunity for UK retailers
- Practicalities of expansion
- How to get started
 Nielsen Market Intelligence