Trade Me: One of the Best Kept Secrets in E-Commerce

March 3, 2016

Marketplaces ChannelAdvisor By ChannelAdvisor

Trade-Me-LogoYou know New Zealand. It’s the place you’ve always said you wanted to visit. The country is beautiful, the people are famously friendly and the weather there is warm when it’s cold here.

But many retailers forget that New Zealand is also home to an untapped e-commerce market, full of eager online consumers.

Trade Me, one of New Zealand’s most popular websites, provides a perfect opportunity for retailers looking to expand their reach and find new customers overseas.  

In a country of 4.5 million people, there are 3.8 million active Trade Me member accounts. With over 800,000 visitors every day, the marketplace ranks as the third most trafficked website in New Zealand, behind Google and Facebook.

So even though New Zealand isn’t the most convenient destination for a vacation, there’s no reason why your products can’t take advantage of everything the Kiwi culture has to offer.

Need more convincing? Here are the top three reason why retailers are giving Trade Me a try:

1) They speak English down there

Are you nervous about cross-border trade and all the hoops you think you might have to jump through? Well, take “translation” off your list of worries, because New Zealanders speak the same language as you.

Sure, there are some minor cultural differences, but at least you won’t have to hire a team of translators to rewrite your entire product catalog or handle customer service. If you’ve never sold products abroad, listing them in an English-speaking country is the most logical place to start.

2) It’s an unsaturated market

There’s nothing worse than uploading your products to a marketplace, only to find that dozens of competitors have already beaten you to the punch (and are beating you to the bottom on price).

If you’re feeling burned out by the competition on domestic marketplaces, consider Trade Me your well-kept secret. It’s like a pristine, undiscovered territory that your competitors haven’t yet made uncomfortably crowded.

Some of Trade Me’s key categories include: Fashion & Accessories, Toys & Hobbies, Baby, Sports, Computers & Electronics, Home & Living, Car Parts & Accessories and Health & Beauty.

As popular as the marketplace is, there are still large supply gaps in many product categories. Your inventory could find a perfect home with prime exposure.

3) You’ll never be out of season

While your consumers in the Northern Hemisphere are bundling up and browsing for a better jacket, consumers in New Zealand are shedding layers and heading outdoors. Do you carry seasonal items that might help you unload some inventory in your slower months? Perhaps last season’s gear would find a perfect home at a discounted price with New Zealanders.

Another hemisphere is always just a few clicks away.

For more info on Trade Me, as well as 11 other marketplaces that can help you connect with new audiences, read Broadening Your Horizons Even Further: 12 Marketplaces to Explore Beyond Amazon and eBay.

Don’t want to take our word for it? Read about how RetailSplash, Kish Kash and Pushys found success on Trade Me.