Retailers, get ready to add another stamp to your CBT passport. Amazon has just announced Amazon Mexico! And ChannelAdvisor is happy to announce that we have a full integration with Amazon Mexico ready to go!
Amazon has operated only a Kindle store in Mexico since August of 2013, offering digital books and apps. Now Amazon has launched 14 new categories, opening the door for the sale of physical goods, not just digital goods, to this North American locale.
The e-commerce market in Mexico grew 50% in 2013 and 32% in 2014, and its double-digit growth is expected to continue in 2015 with an expected 30% increase. Still, Mexico’s overall e-commerce market is just 1.5% of its overall retail sales, which should come in at around $368.6 billion in 2015. With its capital investments, catalog breadth and expertise in e-commerce, Amazon has a good chance of helping power the growth of online sales and partnering with this e-commerce powerhouse is a good strategy.
If you’d like to offer your products in Mexico but don’t have Spanish content, then don’t worry — Amazon will accept English content for its initial launch. Ultimately Amazon will want product details translated into Spanish, but it will allow you to work on translations over time. Amazon will be translating the product details for top Amazon Standard Identification Numbers (ASINs), as well, to bolster even more localized content.
Fulfillment and export logistics are always a concern when doing cross-border trade (CBT), so if you want help in this arena, your best bet is to use your Fulfillment by Amazon (FBA) inventory to fulfill products for Mexico.
Amazon’s North America Unified Account will be expanding to also include Amazon Mexico — joining Amazon.com and Amazon Canada. This account allows you to share your product information more easily across these regions and allows you to easily switch between locales while you are in Seller Central using the Marketplace Switcher. Each of your Amazon locales can have its own seller information, product details and product mix, so you have the power to control offers based on location. Additionally, you do not need to have a bank account in Mexico and can use your US account with Amazon Currency Converter to receive payments in USD.
Marketplace Switcher in Amazon Seller Central
ChannelAdvisor also supports the North America Unified Account. If you are a ChannelAdvisor customer, you’ll need to add Mexico as a locale in your account. Once you do, you’ll see Amazon Mexico as a marketplaces option. You’ll also want to sign up for a selling account with Amazon Mexico here.
Blog post by Rachel Miller, senior product marketing manager, ChannelAdvisor