Own the E-Commerce Runway: EBay for Apparel Retailers

January 30, 2015

Marketplaces ChannelAdvisor By ChannelAdvisor

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New York Fashion Week is creeping around the corner. In just a couple of weeks, the hottest looks will strut down the runway, debuting the new “in” trends to the world. Though your inventory may not be couture, the runway inspirations of the season can trickle down into all areas of the industry. The new colors and styles will be fresh and sellable. Apparel retailers, are you ready?

Apparel, shoes and accessories are some of the most-shopped-for items on the internet. In fact, Apparel and Accessories is the second-fastest-growing category for online shopping, behind Books, Music and Video. Given the popularity of the category, it’s crucial that your products be seen online on multiple channels so they can reach larger audiences, crush the competition and increase your online revenue.

As you know, there’s more to online marketing than ruffles and frills — which is where we come in. Over the coming weeks, we’ll feature tips, trends and success stories specifically for apparel retailers, right here on our blog.

 

Marketplaces like eBay and Amazon shouldn’t be ignored in your hunt for new audiences. With a combined user base of 393 million, eBay and Amazon have each put a lot of muscle behind their respective apparel reputations. Both sites offer a curated mix of apparel and accessories at prices that today’s savvy shopper can appreciate.

This week, let’s focus on eBay.

EBay’s Designer Collective

DCRecently, eBay has expanded opportunities for retailers to post their own branded, authorized listings. Retailers now have more control over their presence on the marketplace. One noteworthy retailer-specific upgrade eBay has developed for apparel retailers is its Designer Collective.

The Designer Collective showcases on-trend clothing and accessories from major US fashion labels and features 28 US designers, including Calvin Klein and True Religion. Essentially, it’s a marketplace within a marketplace, where consumers can shop the hottest trends. The Collective not only helps larger brands extend their digital footprints, but it also helps expose these brands to a wider audience.

#ShopInspired Fashion Hub

During last year’s New York Fashion Week, eBay debuted its Shop Inspired hub via Pinterest. EBay documented runway styles on its Pinterest board to make the world’s fashion inspirations instantly shoppable. The hub allowed viewers to discreetly cop the styles of the fashion show models. It featured original content crowdsourced from eBay’s global community. EBay’s curator team hand-selected items inspired by Fashion Week from eBay’s 700 million listings, including those from the Designer Collective.

EBay also encouraged fans to engage in the campaign by sharing their inspirations using the #ShopInspired hashtag on Instagram and Twitter. When fans used the hashtag, they were entered to win a trip to 2015’s New York Fashion Week and a $1,000 shopping spree on eBay.

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These are a few of the initial attempts eBay is making to continue its expansion into the world of high fashion. We’ll be keeping a close tab on what the marketplace giant rolls out for this year’s elite fashion show.

Be sure to tune back next week to learn about Amazon’s fashion and luxury site, MYHABIT. Until then, download this free multichannel e-commerce guide designed specifically for fashion retailers.

 

Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor


us-ebook-fashion-retailers-coverimgWant to learn more about how apparel retailers can use search marketing, shopping websites, marketplaces and social media to boost sales? Download this free eBook, Multichannel E-Commerce Guide for Fashion Retailers.