It’s a recurring theme for fashion retailers: You’ve got your new collection, and you’re ready to stock your online shelves with the hottest colors and trends of the season. But you’re overwhelmed with the deafening competition and seemingly endless options of ways to market your products in the digital landscape.
It may come as no surprise that apparel and accessories are among the most-shopped-for items on the internet, making it crucial for you to see and be seen in order to crush your competition and boost online revenue. To help you out, we’ve compiled four tips to guide you down the runway toward multichannel e-commerce success.
1. Be in a hundred places at once
While listing your inventory on major marketplaces such as eBay and Amazon is a great first step, don’t hesitate to branch out to comparison shopping engines to broaden your customer base. Just make sure that your listings are optimized and that your inventory is up to date.
2. Stay ahead of the trends
Every season is the same: There’s always a select few hot items that fashion enthusiasts are quick to add to their wardrobes. Whether it’s a new top or a pair of fringe boots, it’s your job to help your customers find it, fast. Use PLAs to give fashion enthusiasts (literal) snapshots of your latest collections.
3. A picture is worth a thousand clicks
Don’t skimp on your product photos! The fashion industry is all about high-quality visuals, and that doesn’t stop at digital shopping carts. Allowing shoppers to see all possible details, angles and even draping of a garment or accessory can often be the deciding factor between a purchase and a doubt-filled conversion.
4. Establish your street cred
By now you know that social media is here, and it’s here to stay. With so many options at shoppers’ fingertips, social media provides a platform for you to develop a unique and creative brand personality. Show shoppers that you know what you’re talking about when it comes to style, and that you’ve got the trendy product lineup to prove it. Remember, customers listen to other customers. Take the time to start conversations with your customers to foster brand loyalty and encourage them to engage with your content.
Still not convinced? Download Bridging the E-Commerce and Social Media Gap for more tips on what’s trending in e-commerce right now and what you can do to boost your bottom line.
Blog post by Anna Torres, social media and blog specialist, ChannelAdvisor