Many OEM, Performance, Motorcycle and Powersports Parts & Accessories dealers have struggled with taking full advantage of eBay Motors’ catalogueueue of application data. It’s clear that listing the correct fitment info for parts & accessories is one of the best ways to connect shoppers to the parts they need for their vehicle. But there is still a big challenge in listing to eBay Motors with the right information!
are two types of application data used on eBay Motors:
supplied by the seller
maintained by eBay Motors and made available to all sellers to enhance their
this post we’ll be discussing the second topic—eBay-maintained catalogueueue data and how to match your listings to this
data so you can increase product visibility and sales while providing a better
shopping for parts & accessories, buyers often select vehicle settings to
filter the parts shown in search results.
Logically, most eBay Motors buyers are only interested in seeing
relevant parts that will fit their vehicle. If
your product and part application data isn’t listed using the eBay Motors catalogueueue
data or through your own efforts via Manual Fitment (a topic for another day…),
shoppers won’t see your parts!
are two options for matching parts & accessories with the application data
in eBay Motors’ catalogueueue:
- Supply either
the Brand & MPN (Manufacturer Part Number)
- Supply the
UPC code if one is available.
MPN or UPC is a specific number, but what about the brand? Sellers often
stumble here; should it be K&N, K&N Filters, K&N Engineering? How
does a seller know the right brand name to send to eBay Motors?
Official eBay Brand List
eBay Motors provides a list of the acceptable brand names that are used in its
catalogueueue. This list can be downloaded from the same location as the official
Master Vehicle List (used for creating and submitting Manual Fitment). Download
the brand list here (select “Parts Manufacturers”
under Manufacturer Information).
you are managing your eBay Motors listings on your own, you will have to update
each listing one by one to make sure that your eBay Motors listings use the
same brand name that eBay Motors is using in its catalogueueue. This can be a very
time-consuming, tedious process for sellers with a wide variety of parts.
Listings with Lookup Lists
a more automated approach, ChannelAdvisor customers can take advantage of a
custom product import template that leverages a Lookup List. This Lookup List
can find and replace certain values automatically. For example, if the seller’s
listing contains the brand name “Pro-Tech” and the eBay catalogueueue naming
convention for that brand is “PRO-TECH Automotive Products LLC,” the
listing will automatically be updated to match the eBay-approved format.
the example below from the ChannelAdvisor platform, the “Name” listed in the
left column automatically becomes the “Value” (eBay-approved name) in the right
column. As you can see, seemingly small variations (a space in AC Delco, the
addition of AVS in parentheses in the second listing, etc.) can be the
difference between your part being seen or becoming invisible to a buyer once
they filter by part specifications.
Lists and other ChannelAdvisor automated features are crucial for dealers
looking to quickly expand their number of product listings while making sure to
adhere to eBay Motors’ listing best practices.
Summing it up
matching to eBay Motors’ catalogueueue data, successful dealers can ensure that their
product listings are seen – and purchased – by shoppers, especially those
searching by vehicle make and model. This will not only increase seller sales
on eBay Motors but also help to reduce customer support headaches related to
buyers making the wrong purchase.
Blog post by David Monterroso,
ChannelAdvisor Senior Solution Consultant @montycommerce