Improve catalogueueue Matching for eBay Motors (List Better Fitment Info!)

March 27, 2013

Marketplaces ChannelAdvisor By ChannelAdvisor

Many OEM, Performance, Motorcycle and Powersports Parts & Accessories dealers have struggled with taking full advantage of eBay Motors’ catalogueueue of application data. It’s clear that listing the correct fitment info for parts & accessories is one of the best ways to connect shoppers to the parts they need for their vehicle. But there is still a big challenge in listing to eBay Motors with the right information!

EBay Motors Garage

Frequent Shoppers on eBay Motors tend to save their vehicles to eBay Motors’ “Garage”

There
are two types of application data used on eBay Motors:

  1. Information
    supplied by the seller
  2. Information
    maintained by eBay Motors and made available to all sellers to enhance their
    listings

In
this post we’ll be discussing the second topic—eBay-maintained catalogueueue data and how to match your listings to this
data
so you can increase product visibility and sales while providing a better
purchase experience.

EBay Motors Listing

When
shopping for parts & accessories, buyers often select vehicle settings to
filter the parts shown in search results.
Logically, most eBay Motors buyers are only interested in seeing
relevant parts that will fit their vehicle. If
your product and part application data isn’t listed using the eBay Motors catalogueueue
data or through your own efforts via Manual Fitment (a topic for another day…),
shoppers won’t see your parts!


EBay Motors Application Data
The
above is a screen shot of the product listing page where the eBay Motors
catalogueueue application data is shown in a table that displays all of the relevant
vehicles a part can be used with.

There
are two options for matching parts & accessories with the application data
in eBay Motors’ catalogueueue:

  1. Supply either
    the Brand & MPN (Manufacturer Part Number)
  2. Supply the
    UPC code if one is available.

The
MPN or UPC is a specific number, but what about the brand? Sellers often
stumble here; should it be K&N, K&N Filters, K&N Engineering? How
does a seller know the right brand name to send to eBay Motors?

Download the
Official eBay Brand List

Fortunately,
eBay Motors provides a list of the acceptable brand names that are used in its
catalogueueue. This list can be downloaded from the same location as the official
Master Vehicle List (used for creating and submitting Manual Fitment). Download
the brand list here (select “Parts Manufacturers”
under Manufacturer Information).

If
you are managing your eBay Motors listings on your own, you will have to update
each listing one by one to make sure that your eBay Motors listings use the
same brand name that eBay Motors is using in its catalogueueue. This can be a very
time-consuming, tedious process for sellers with a wide variety of parts.

Automate your
Listings with Lookup Lists

For
a more automated approach, ChannelAdvisor customers can take advantage of a
custom product import template that leverages a Lookup List. This Lookup List
can find and replace certain values automatically. For example, if the seller’s
listing contains the brand name “Pro-Tech” and the eBay catalogueueue naming
convention for that brand is “PRO-TECH Automotive Products LLC,” the
listing will automatically be updated to match the eBay-approved format.

In
the example below from the ChannelAdvisor platform, the “Name” listed in the
left column automatically becomes the “Value” (eBay-approved name) in the right
column. As you can see, seemingly small variations (a space in AC Delco, the
addition of AVS in parentheses in the second listing, etc.) can be the
difference between your part being seen or becoming invisible to a buyer once
they filter by part specifications.

ChannelAdvisor Lookup list

Lookup
Lists and other ChannelAdvisor automated features are crucial for dealers
looking to quickly expand their number of product listings while making sure to
adhere to eBay Motors’ listing best practices.

Summing it up

By
matching to eBay Motors’ catalogueueue data, successful dealers can ensure that their
product listings are seen – and purchased – by shoppers, especially those
searching by vehicle make and model. This will not only increase seller sales
on eBay Motors but also help to reduce customer support headaches related to
buyers making the wrong purchase.

Blog post by David Monterroso,
ChannelAdvisor Senior Solution Consultant @montycommerce


If you’re an OEM, Performance,
Motorcycle and Powersports Parts & Accessories dealer online, don’t miss ChannelAdvisor’s AutoCommerce Conference featuring speakers from eBay, Amazon, DCi and more.  AutoCommerce takes place April 29, 2013, the first day of the ChannelAdvisor Catalyst Conference.

SSC-Catalyst-Graphic2