How to Get Started With Multichannel Selling

09/03/2021

ChannelAdvisor Bradley Hearn By Cindy Puryear

Wondering if you should start selling on multiple e-commerce channels? In our experience, this is always a strong strategy.

Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. We’ve seen brands and retailers double growth and reach new GMV records after listing products on multiple marketplaces. 

In fact, expanding to just one additional channel has been known to increase revenue significantly.

Think of it this way:

Today’s empowered consumers are continually connected to all kinds of options for online buying. They can shop on Instagram, discover products on Google and price compare on Amazon — for starters, that is. 

Often, there’s no telling what’s going to inspire them, where they’ll make a final purchase or which product they’ll ultimately decide to buy. By selling across multiple channels, you can significantly increase your chances of getting the right products in front of the right people at just the right times.

Having a successful multichannel selling strategy in place will allow you to increase brand awareness, connect with more consumers and, ultimately, ensure your products stay front and center as consumers search, discover and explore their options across sites.

That’s not to say multichannel selling doesn’t come without challenges — it does. But when you factor in the potential for higher sales and greater revenue growth, those initial growing pains are well worth the effort. And depending on what e-commerce technology you use, the transition may be a lot faster and smoother than you’d expect.

To help, we’ve pulled together a panel of experts from ShipStation, Google and ChannelAdvisor. Together, these specialists will walk through a detailed step-by-step guide in the webinar: How to Increase Revenue Through Multichannel Selling.

In this free workshop, you can learn about:

  • The basics of multichannel selling 
  • The biggest benefits of selling on marketplaces
  • What it takes to create a successful multichannel strategy

Whether you’re ready to launch on new channels or are just starting to explore your options, this webinar will give you actionable ideas you can begin to use right away.

Watch On-Demand Now

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