EBay was birthed into the e-commerce world as an auction site some 19 years ago. Since then, the company has blossomed into a robust marketplace boasting 145 million active users and more than 650 million items. To some sellers, eBay still holds that “mom-and-pop auction site” stereotype, but believe it or not, most items for sale on eBay are fixed-price listings. Large retailers that aren’t on eBay — hopefully we just caught your attention.
So why aren’t you selling on eBay? Think the risks outweigh the opportunities? Not worth your time? Just downright skeptical? Let us assure you that if you’ve shied away from eBay in the past, the time has come for you to re-evaluate. Below we’ll address a common concern that large retailers have about selling on the marketplace: the loss of brand control.
EBay once received a bad rap for luxury brands and products. It was associated with fraud and unauthorised listings. Not to say these shady transactions have been nixed completely, but eBay has buckled down and presented opportunities for retailers to post their own branded, authorised listings. Retailers now have more control over their presence on the marketplace. Below are two noteworthy retailer-specific upgrades eBay has developed.
- The eBay Designer Collective: To help luxury apparel brands extend their reach and capture new consumers, eBay recently launched the Designer Collective, featuring 16 US designers, including Elie Tahari, Calvin Klein and True Religion. Essentially, it’s a marketplace within a marketplace. A place where consumers can shop the hottest trends. The Collective not only helps larger brands extend their digital footprint, but it also helps
expose these brands to a wider audience.
- EBay Brand Direct category views: Subcategories called Brand Direct are offered for certain product categories, such as Electronics. They’re accessible to shoppers via the left navigation panel. The view allows shoppers to see all entities associated with that brand — pages, storefronts, etc. — thus providing a better user experience for the shopper and a more concentrated brand reach for the retailer.
No matter what size your business is, we understand that it’s daunting to venture onto a new marketplace, especially one that’s a big fish in the e-commerce sea. Rest assured, ChannelAdvisor has more than a decade of experience as a third-party provider to eBay. Our software is equipped with a solution to almost every eBay seller worry. Find out more in this white paper that delves into six main reasons large retailers are checking out eBay, and addresses some of the common misconceptions and concerns that we’ve heard from retailers.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor