Consumers are preparing for Amazon Prime Day — and sellers should be, too.
The biggest shopping event of the year may still be months away, but Amazon’s 100 million Prime members are already thinking about which promotions they’ll watch and what Lightning Deals they’ll jump on.
If last year’s Prime Day is any indication, those planned purchases and impulse buys will add up to a tremendous amount of revenue for participating sellers:
- More than 100 million products were purchased
- By more than 100 million Prime members
- In 17 countries across North America, Europe and Asia-Pacific
A solid $1 billion worth of purchases went to small and medium-sized businesses. For many, it was a pivotal 36-hour event. For example: One seller saw Amazon Prime Day sales skyrocket by more than 400% compared to a typical day; Another watched as new products performed 300% better than previous launches.
Similar success stories are anticipated for the 2019 shopping holiday, which is expected to be bigger than ever. For the prepared seller, that means more traffic, more deals and more opportunities for sales. Amazon Prime Day is a once-a-year opportunity, and retailers who are ready will reap big rewards.
Not sure where to start? Not to worry. We’re here to walk you through it.
After studying what’s worked for ChannelAdvisor’s 2,900+ brands and retailers, we have a solid understanding of what sellers need to do to squeeze as much ROI as possible out of Prime Day this year. In our upcoming webinar, we’ll take a look at strategies you can use to:
- Secure Lightning Deals in time
- Leverage the Amazon Pricing Console
- Use data to guide marketing, selling and fulfilling
- Create a timeline for preparation
Ready to start preparing for Amazon Prime Day? Register for the webinar to get the latest insights and ensure you’re not overlooking any critical steps.