Expanding on Marketplaces Beyond Amazon and eBay — Sears

June 9, 2014

Marketplaces ChannelAdvisor By ChannelAdvisor

When you think of Sears, what product categories come to mind? It may not be surprising that on the Sears Marketplace, Apparel is up 36% and Auto is up 35%. But consider how unique it is for any marketplace to have cultivated a buyer audience in both these categories. For apparel sellers who want a boost in sales, look no further than Sears, whose long established brand has attracted loyal buyers for many years. And the same goes for auto retailers.

The data we’re about to unveil about Sears.com may throw you for a loop, so fasten up. Sears.com is the third-largest online mass-merchant in the US. Some more stats:

  • The number of sellers exceeds 10,000.

  • Sears.com receives 2.4 billion page views per year.

  • The marketplace has 110 million items listed across various categories.

The chart below is fresh off the press as of April 30, 2014 and highlights the main categories of Sears.com and their year-over-year growth so far in 2014. Areas such as Apparel and Auto show well above industry growth. Tools and Fitness & Sports are also creeping up as potential selling opportunities, too.

Sears Marketplace Double Digit Growth 2014

The data in the table doesn’t lie: Sears is a growing online marketplace that’s slowly but surely expanding its product selection. As a retailer, why keep all your eggs in one basket? Expanding to newer marketplaces diversifies your channels and, depending on which ones you choose, could allow you to focus on other e-commerce priorities, such as sourcing, pricing, promotion and fulfilment.

Sears.com is a marketplace that should be on all retailers’ radars. The variety of items in its catalogueueue is steadily increasing, and retailers can benefit from several perks associated with selling through the number eight retailer on the Internet Retailer Top 500 list. Sears is only one of nine marketplaces that we believe retailers should consider selling through in 2014.


Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor

Broadening Your Horizons

Want more thoughts on expansion? Take a look at our eBook Broadening Your Horizons: Expanding on Marketplaces Beyond Amazon and eBay.