Heard of Newegg? It can be easily be mistaken as Amazon and eBay’s geeky younger brother, but it is a marketplace that is going through a successful growth spurt and lapping up traffic with over 487 million visits per year – not too shabby for a four-year-old marketplace.
Newegg.com is an online trading ground primarily known for its computer hardware and software sales, however it is quickly gaining traction. Office Supplies, Health & Beauty, and Automotive as well. The chart below highlights Newegg’s top-performing product categories that yielded the highest year-over-year sales.
Newegg’s primary audience is mostly made up of affluent, tech-savvy males (a rarity for online marketplaces) between the ages of 18 and 35. However, its female demographic is on the rise – as you can tell by the Health & Beauty product category sales growth. Newegg’s consumer demographic is continuing to evolve and develop at a promising pace.
When it comes to fulfilling orders, Newegg gives sellers some leeway — allowing them to fulfill orders themselves or let Newegg fulfill for them, also known as Shipped By Newegg. But be aware that if sellers don’t send shipment notifications within 72 hours of order time, Newegg will cancel the order.
Newegg just recently created a new channel — a B2B marketplace known as NeweggBusiness.com. This avenue is a great opportunity for suppliers that are set up to sell in bulk. Though the channel is still green, traffic and sales are up, providing a refreshing outlook for its forthcoming success.
If Newegg is not on your horizon, it should be. If you are already selling there, be sure to optimise your data and engage with account managers so you can take advantage of the marketplace’s growth and drive product sales. This youthful marketplace holds a lot of potential for retailer’s expansion options.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor