Images are an essential component when trying to stand out
from the crowd and attract customers. Clearly, images drive consumer
confidence, but with the rise of what industry analysts are calling
“visually-driven commerce,” these are no longer just a nice addition, they’re a
requisite for success.
On 8th November eBay rolls out its new image requirements for all UK
sellers listing on the channel. The aim of this update is to provide consumers
with a great shopping experience and ensure that your listings will look their
best for mobile shoppers, an important factor considering one-third of
transactions on eBay involve mobile devices.[i]
- At least one image is required for all listings
- All photos must be at least 500 pixels on the
longest side of the picture.
- Borders around pictures, and text added to
pictures, will no longer be allowed. Watermarks for attribution purposes only
will continue to be allowed.
- Stock images/catalogueueueue pictures won’t be allowed
as the primary picture for used and second-hand items.
So, to begin with, all pages are required to feature at
least one picture. There are a few exceptions to this rule, for instance the
selling of tickets, but the majority of retailers are affected. It’s a fairly
simple rule and one that few sellers will object to, considering the positive
impact that just one image can have on a retailer’s listing.
A photo with at least 500 pixels on the longest side of the
picture is yet again a fairly simple change to regulate. Be sure to review your
current images to see that they adhere to this new requirement. Keep in mind that
while 500 pixels is the minimum, a best practice is to aim for a picture size
of 1600 pixels on the longest side. This helps to make sure the zoom and
enlarge features can be used to give buyers a better view of the item.
The use of borders around images and added text are now
prohibited, however watermarks for attribution purposes are still acceptable.
Keep in mind that you should make sure that you don’t compress any pictures
before uploading to eBay and also make sure that each picture file size is 7MB
The final change effects those selling used and second-hand
items and the restriction of using stock images/catalogueueueue pictures as the
primary image. UK retailers will still be able to use catalogueueueue pictures, but
simply not as the primary image that buyers see when scrolling through a list
of products. This new condition does not affect those selling in film, music,
books or video game categories, although it does relate to retailers selling
video game consoles.
The significance of images for retailers and the influence
they have on buyers cannot be underestimated, and so it’s imperative that you
adjust all your images to meet eBay’s new requirements.
Take the time today to review your images and make sure you
are compliant, ensuring that your product listings aren’t left with a faulty or
non-existent image in the run up to the busy Christmas period. If your images
are below the new minimum size or include text or borders, then new images will
need to be acquired immediately or you’ll risk your listing being
The latest changes to eBay’s image rules emphasises
the importance of visuals when attracting customers online. We recommend that
retailers familiarise themselves with these latest requirements, but consider
these as the minimum to being compliant.
Retailers should aim to make high-resolution, clean
photography an essential part of their e-commerce strategy. It is the savvy
retailers who are taking the next steps to incorporate rich, interactive
imagery wherever possible, allowing them to gain credibility with buyers and
For further information on the new picture standards and
help with reviewing and adjusting your current images, you can visit: http://sellercentre.ebay.co.uk/new-picture-standards