Marketplaces ChannelAdvisor By Tristen Stawicki

See It, Share It, Shop It: eBay Announces Two New Features to Benefit Sellers

Recently, eBay announced two new features demoed at their seller celebration, eBay Open 2017: Find It On eBay and Image Search.

Imagine finding the perfect item on eBay simply by sharing a photo. Through Find It On eBay, buyers can take images on social media and the web, share them with eBay’s mobile app, and see an instant list of exact or similar items.

Image Search extends this idea to photos taken by people themselves. Buyers simply snap the desired product and use the photo to search for similar items on eBay or through the app. Like Find It On eBay, the resulting listings are ranked according to how closely they visually match the searched image, or whether they have similar characteristics, like color, style, or size. Buyers can then filter the results by condition for new, nearly-new and used products.

Given its priority at eBay Open 2017, it comes as no surprise that these latest features and upcoming releases are backed by eBay’s structured data initiatives. Look for the Image Search feature this fall on iOS and Android. Find It On eBay will be available only on Android.

How can sellers take advantage of eBay’s new features?

Because Find It On eBay and Image Search run on artificial intelligence, it’s important to create complete and thorough listings on eBay so that your items make it to the top of search results. Additionally, sellers should make sure their products are optimized for Best Match. A product is labeled a Best Match according to certain criteria, like the item’s popularity, its relevance to the buyer’s initial search, and listing quality.

Buyers will see results ranked by visual similarity to their search so the better your images, the better your listing will perform. eBay recommends shooting images so that they are 800-1600 pixels on their longest side — it helps buyers zoom. Taking several photos of your item also increases the likelihood that your listing will be served to consumers.  

With more than 1.1 billion listings on eBay, these two new features will make it easier than ever for your products to be discovered by buyers.

Ready to start selling on one of the biggest marketplaces in the world? Get started today and join a marketplace that boasts 169 million active buyers worldwide.

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