Cyber Monday Tip 9: Reuse Your Paid Search Keywords on Marketplaces

November 23, 2011

Marketplaces ChannelAdvisor By ChannelAdvisor

Black Friday is not for the faint of heart, and, in preparation for the madness, shoppers typically have a strategic plan for the day, including a list of the products they want. The same trend follows for Cyber Monday; shoppers are done with the research phase of the buying cycle and will have specific products in mind before hitting the web.

On marketplaces, the majority of customers aren’t browsers. In fact, approximately 80-90% use the search bar to enter long-tail searches that will take them immediately to the item of interest, and the holiday season always tips the scale toward even more product-specific searches.

Including keywords in your Marketplaces listings will help you capture the holiday traffic. But don’t think you have to reinvent the wheel—shoppers will be using the same phrasing in searches on Google and Bing as they will on eBay, Amazon and Buy.com, so take a look at your Google Analytics to see what keywords customers are searching for and reuse these in marketplaces listings.

Keywords in listing title

Bonus: Searches on Google, Bing, eBay and Amazon now show auto-fill for customer convenience. Test a few of your hottest selling products to see what keywords appear, and make sure you’re attaching those keywords to your product listings.

Google Product Search

Check out our other tips to  make this Cyber Monday your best ever!

Tip #1: Add Gift-Themed Categories

Tip #2: Offer and Highlight Free and Expedited Shipping

Tip #3: Bid Up Early and Often

Tip #4: Comply with Google Product Search Changes

Tip #5: Add Videos to Product Details

Tip#6: Touch Up Your Listings on Marketplaces

Tip #7: Disable Google Ad Scheduling for the Holidays

Tip #8: Promote your Promotions with Social Media