Accounting for 70% of New Zealand’s domestic page impressions,1 Trade Me has fast become the country’s third most visited website and is surging in popularity among local and international retailers alike.
If you’re considering expanding your reach beyond your webstore or scaling your business, this marketplace in the Southern Hemisphere offers the perfect avenue for Australians to test the waters of cross-border trade.
In a country of 4.5 million people, 3.4 million are Trade Me members.2 And with no language or cultural barriers for Australian retailers, Trade Me is an easy and cost-effective vehicle for getting products seen by millions of potential customers.
While Trade Me boasts 700,000 visitors and 35,000 items sold every day,3 the marketplace isn’t saturated with stock or competition, making it an ideal avenue for retailers looking to take advantage of supply gaps and see immediate selling success. Street Moda, a US-based apparel retailer, for example, experienced a 328% growth in sales in the six months since it first launched on Trade Me.
Together with Power Retail and Trade Me, ChannelAdvisor will host a webinar that will provide retailers with an introductory guide to entering and selling more on New Zealand’s biggest marketplace.
The webinar will cover:
- Background on Trade Me
- A snapshot of New Zealand and the status of the e-commerce market there
- How Trade Me and ChannelAdvisor work together to help retailers grow their business through marketplaces
- And more!
The webinar will be held on June 4, 2014, 1:30-2:30 p.m. AEST with Mark Gray, ChannelAdvisor managing director, APAC; Hamish Macdonald, Trade Me’s global development manager; and Georgina McGowan, head of supply at Trade Me.
Register for the webinar today!
1 Nielsen Market Intelligence
2 Nielsen Market Intelligence
3 Trade Me monthly stats
Blog post by Shani Flynn, ChannelAdvisor marketing copywriter, APAC