Amazon’s New Tote

February 10, 2011

Marketplaces ChannelAdvisor By ChannelAdvisor

For the most part, I dislike superstores and everything about warehouse retailers. While their prices might be slightly less, is it worth the fight just to find a parking space and the extra hour it takes to search high and wide for the particular item I want? The battle of the big-box store may soon be over.

In true Amazon fashion, the company has recently launched a program called AmazonTote, offering free, bi-weekly home deliveries of select, eligible items on  And the Tote is included. All deliveries will be made in a reusable, weather-proof bag full of your favourite grocery or consumer items. While the program is currently limited to certain areas in Washington State, what will it mean if Amazon rolls out this program nationwide?

Is the way of the future a throw-back to the good ol’ days when the milk man delivered fresh milk to your door? Maybe. But now we’re not limited to milk. What could be better than ordering your weekly groceries along with an iPad, new running shoes and a tube of toothpaste to your door? All it takes is a click of a button. A few days later your items arrive. The iPad is exactly what you’ve been dreaming of and the toothpaste  is amazing, but the running shoes don’t fit. Don’t worry. All you have to do is leave the running shoes in the reusable Tote and Amazon will pick them up, free of charge. What could be more convenient?

But is this too good to be true? Introducing AmazonTote in every state would be a major feat to accomplish but a true gateway to elevate e-commerce to levels we have never seen.  Amazon has been successful in consumer programs like Amazon Prime. A ChannelAdvisor poll indicates that 82% of Prime users buy on Amazon even if the item is less expensive somewhere else.  We are certainly a society of convenience with drive through pharmacies, restaurants, even dry-cleaning.  Could we extend the convenience to eliminate the driving?  If so, be on the lookout for the Amazon man at your door!