Amazon Webstore Is Closing: So What’s Next?

March 27, 2015

Marketplaces Jessica Boquist By Jessica Boquist

Amazon recently announced that it’s planning to shut down its webstore offering, Amazon Webstore, in July 2016. If you have an Amazon Webstore, Amazon likely reached out to you last week, letting you know that you’ll have 15 months to find a new webstore solution.

Amazon’s decision may have been a wise one, as Amazon Webstore hasn’t been the company’s main focus. (Unlike other platforms, such as Bigcommerce and Shopify, which continuously make advancements in their functionality.)

The Mandatory Transition: What to Know

If you’ve been selling through both Amazon Marketplace and Amazon Webstore, you’re used to sharing a platform to manage your inventory and orders. Once the Webstore goes away next summer and you start looking for a new webstore platform, you’ll most likely experience a gap between your marketplace presence and your webstore. With that, you’ll probably see some inventory management issues, such as redundancy, out-of-sync data and inaccurate inventory quantities.

As you transition to a new webstore option, a centralized inventory management system can help you out. Why? It will allow you to manage all of your inventory on Amazon, your webstore and any other marketplace you sell on — from one central location (hence the name). As a result, you’ll be able to focus on your business instead of figuring out how to implement and maintain different integrations on your own.

Next Steps for ChannelAdvisor Customers on Amazon Webstore

In the coming months, we’ll help you transition from Amazon Webstore over to our other Webstores Amplifier channels, such as Shopify or Bigcommerce.

The good news is that because you’re using ChannelAdvisor, our centralized inventory management system will help you:

  • Keep your product listings up to date
  • Avoid duplicate product data
  • Prevent overselling scenarios

We’re relabeling inventory that we’re currently sending to Amazon Webstore and various marketplaces, and repurposing this inventory data to send to your new webstore. You’ll just need to fill in the webstore’s product listing template to send the product content already being managed by ChannelAdvisor to your new store.

Tips to Keep in Mind

  1. Consider a payment gateway/fraud detection service, as you were likely using Amazon’s gateway for your store. is a popular choice, but there are plenty of options, and both Shopify and Bigcommerce can help direct you.
  2. Allow for design time. If you plan to hire out a designer, start the transition sooner rather than later, so that come July 1 of next year, you aren’t without a store while a designer is still in the process of rebuilding.
  3. Begin exporting data from your Amazon Webstore (such as customer data, order history, etc.) so that it can later be imported into your new platform. Everything that can be exported should be, even if you don’t think you’ll need it. Next summer will be too late.


If you have questions about the transition from Amazon Webstore — or about selling on Amazon in general — email us at, or call us at 866-264-8594.

Learn about other great webstore channels, such as Shopify and Bigcommerce, in these overviews!