Amazon is hosting a free webinar on ProductAds June 24th at 1pm EDT, 10am PDT. You can register for the Webinar here.
At ChannelAdvisor we’re seeing those retailers that adopt ProductAds have it shoot to the top of their CSE list from a traffic/roi standpoint very quickly so we recommend everyone that isn’t selling on Amazon today take a look at this program (which we fully support BTW).
Product Ads is a cost-per-click advertising program that puts your products in front of millions of Amazon.com customers. Simply upload your product catalogueueue and set your bids and budget. Amazon will display your ads in highly targeted placements. When customers are interested in buying your product they click through to your Web site and purchase directly from you.
This webinar will give you an overview of Product Ads and show you how to optimise your ads.
Your website must have online checkout to participate in the Product Ads program. The program is not currently available in the Amazon categories Books, DVD, Music, Digital Downloads, Automotive, Grocery, Pet Supplies or Industrial. Product Ads is only available today to US businesses to advertise on Amazon.com.