CSEs come and go but only a few make a major impact. Amazon Product Ads is the most significant new option since the launch of Froogle/Google Product Search. This program is still developing, but most of our merchants who are participating are seeing increased traffic and, most importantly, strong conversion rates. If you’re not already selling your products via Amazon’s marketplace, marketing your offers via Product Ads is a great alternative. If nothing else, you’ll be wowed by their daily budgeting function, an innovation in the industry.
On March 24, ChannelAdvisor and Amazon will co-host a webinar reviewing the Product Ads program and explaining how you can get started. Our friend Jim Barnes, Online Marketing Manager at Drugstore.com, will chime in as well to discuss his company’s success with Product Ads. This is a great opportunity to learn about the features and benefits straight from Amazon, as well as hear first-hand experience from a major online retailer.
If you’re interested, visit channeladvisor.com/webinars to register.