Quick FYI to readers – Amazon is running a promotion where you can try out Product Ads with a $75 credit. Product Ads is a CSE-like program where you send Amazon a datafeed and pay them via CPC for traffic to your website.
We’re big fans of this offering because:
- It gives retailers a ‘middle’ option for Amazon (don’t sell, 3P)
- The efficacy of the program is very strong – CPCs are reasonable and CRs are very strong
If you want to take advantage of the promotion, go to: